(High Salary) Content Lead

bout Circles Life - Jetpac Jetpac from Circles is the coolest tech startup you will find dedicated to making Travel super convenient and 100 hassle free We re a bunch of rebels renegades and sometimes misfits working together to change the Travel Universe We grew 10x last year with customers in 150 countries and availability in 10 different languages and currencies At Jetpac we take ownership and we lead We are ambitious and resourceful Jetpac cadets who would stop at nothing to get to the desired end outcome If you think you ve got the guts the smarts and the hustle to join us then keep reading Job Overview We re looking for a Content Lead to build and scale Jetpac s global content engine You ll own the entire content funnel-from editorial blog strategy and SEO to lifecycle messaging to earned media PR You ll also manage a growing team of writers and collaborators to help bring Jetpac s story to life across the customer journey This role blends strategy and execution creative and analytical thinking and a bias for fast-paced impactful work Key Responsibilities Content Strategy Leadership Own Jetpac s global content strategy across blog CRM and PR Define tone voice and content pillars aligned with brand and growth goals Build and manage a team of freelance and in-house writers editors across regions and time zones Maintain a clear editorial calendar across SEO product launches and seasonal themes Blog SEO Content Plan and publish high-quality keyword-optimized articles targeting global travelers Oversee research briefs writing editing and publishing of blog content Collaborate with SEO and growth teams to identify topics keywords and internal linking opportunities Continuously optimize and update older blog content based on performance metrics CRM Lifecycle Content Develop content for email push notifications SMS and in-app messaging in collaboration with the CRM team Create and test messaging for onboarding flows promotions seasonal campaigns and retention journeys Ensure consistency in tone personalization and relevance across all user touchpoints PR Thought Leadership Work with Jetpac s leadership team to craft Jetpac s brand narrative in earned media Identify opportunities for PR campaigns guest articles and media features Develop press kits media outreach assets and executive quotes Collaborate with external PR agencies and partners when required Performance Tracking Optimization Track KPIs across content formats traffic CTR engagement conversions shares open rates Use tools like GA4 Search Console email analytics and CMS dashboards to evaluate content effectiveness A B test subject lines formats and layouts to improve performance across channels Share monthly content performance reports and insights with stakeholders Requirements 5-8 years of experience in content marketing editorial strategy or communications Exceptional writing and editing skills with a portfolio of blog email and or media content Proven experience managing writers editors or content freelancers Deep understanding of SEO lifecycle marketing and content performance metrics Experience collaborating with cross-functional teams including SEO CRM PR and performance marketing Strong project management and organizational skills Bachelor s degree in Marketing Communications Journalism or related field Preferred Experience Prior experience in travel tech telco fintech or DTC brands Experience working in fast-paced startups or growth-stage companies Familiarity with tools like WordPress GA4 Search Console Braze MoEngage Experience managing PR outreach or coordinating with PR agencies Desired Skills Strategic thinker with a love for storytelling and a bias for execution Ability to juggle multiple formats channels and stakeholders Data-driven mindset with a flair for content that converts Collaborative leader who thrives in a high-ownership high-growth environment What We Offer Competitive salary and excellent performance-based incentives Comprehensive benefits package including health dental and vision coverage Flexible work arrangements with remote or hybrid options Opportunity to work with a dynamic and innovative global team Career growth and professional development opportunities