Digital Marketing Specialist

3 weeks ago

Greater Noida, Uttar Pradesh, India Dhraa Group of Companies Full time

Dhraa Group of Companies is seeking a motivated and creative SEO and Social Media Manager to join our dynamic team The ideal candidate will have a strong background in search engine optimization social media management and content creation This role involves developing and executing strategies to enhance our online presence drive traffic and engage our audience across various platforms including YouTube Key Responsibilities SEO Management Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings Monitor and analyze website performance using tools like Google Analytics SEMrush or Ahrefs Optimize website content meta tags and images for search engines Social Media Management Develop and execute social media strategies to increase brand awareness and engagement across platforms e g Facebook Twitter Instagram LinkedIn Create curate and manage published content images video written that aligns with our brand voice Monitor social media channels for trends comments and engagement opportunities YouTube Advertising Create engaging YouTube ads that effectively promote our products services Manage the publishing and optimization of YouTube content including video descriptions tags and thumbnails Analyze ad performance and adjust strategies based on metrics and insights Content Creation Collaborate with the content team to develop blog posts articles and other content that supports SEO and social media efforts Stay updated on industry trends and best practices to ensure content remains relevant and engaging Reporting and Analysis Prepare regular reports on SEO and social media performance providing insights and recommendations for improvement Track and analyze key performance indicators KPIs to measure the success of campaigns Qualifications Bachelor s degree in Marketing Communications or a related field Minimum of 1 year of experience in SEO and social media management Proficiency in SEO tools e g Google Analytics SEMrush Moz and social media management platforms e g Hootsuite Buffer Experience in creating and managing YouTube ads and content Strong written and verbal communication skills Creative mindset with the ability to generate engaging content Preferred Skills Familiarity with graphic design tools e g Canva Adobe Creative Suite for creating social media graphics Basic knowledge of HTML CSS and website management Understanding of current digital marketing trends and best practices Benefits Competitive salary and performance-based bonuses Flexible working hours and remote work options Opportunities for professional development and growth A collaborative and innovative work environment If you are passionate about digital marketing and have the skills to drive our SEO and social media efforts we would love to hear from you Please submit your resume and a cover letter detailing your relevant experience Job Type Full-time Pay Up to 45 000 00 per month Benefits Health insurance Provident Fund Experience SEO 1 year Required Social media marketing 1 year Required Digital marketing 1 year Required Work Location In person Application Deadline 31 08 2025 Expected Start Date 01 09 2025

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