Senior Data Analyst, Marketing Performance

Job Description To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Data Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era You're in the right place Agentforce is the future of AI, and you are the future of Salesforce. About Slack Slack is the work operating system that brings your people, apps, processes and data together with trusted generative and agentic AI, fueling productivity for every employee in every role. Millions of people work in Slack every day with global teams, partners and customers, sending over 700 million messages and automating processes with over 3 million workflows daily. As part of Salesforce, Slack is where Agentforce, an always-on digital workforce, works alongside your teams and amplifies the impact of sales, service, HR, IT and more. To learn more and get started with Slack, visit slack.com. The Role We are seeking a highly analytical and technically proficient Sr. Data Analyst, Marketing Performance to be a foundational partner in driving data-driven decisions across our Slack marketing organization. This is a hands-on, execution-focused role prioritizing technical mastery in data manipulation and visualization. You will be the technical specialist who translates complex, raw data into robust, automated data solutions and actionable visualizations that power our understanding of marketing efficiency, ROI, and customer lifetime value. If you are a Data Ninja Guru in SQL and Tableau/Power BI, thrive in a fast-paced tech environment, and are driven to deliver strategic insightsthis is your chance to build and own the end-to-end data lifecycle for a high-growth marketing team. What You'll Do (Key Responsibilities) The successful candidate will be a blend of a Data Expert and a Strategic Analyst, driving technical execution and collaboration across the following key areas: - Data Modeling, Preparation, and Automation (The Technical Foundation) - Architect and Model: Design, develop, and maintain scalable and reliable data models using expert-level SQL to harmonize data from various marketing platforms (e.g., ad platforms, CRM, web analytics) in partnership with Data Science and Data Engineering. - Data Transformation (ETL/ELT): Utilize data preparation tools (e.g., Tableau Prep or comparable visual ETL/data wrangling solutions) to structure, clean, and automate the flow of marketing data, ensuring its accuracy and readiness for analysis. - Data Integrity: Be the owner of marketing data quality, ensuring consistent tracking, proper joins, and reliable data lineage within our cloud data warehouse (e.g., Snowflake, BigQuery). - Reporting, Visualization, and Storytelling (The Ninja Guru Output) - Dashboard Development: Build and maintain insightful, scalable dashboards and reporting solutions (using Tableau) that clearly communicate key performance indicators (KPIs) and strategic recommendations to stakeholders. - Actionable Insights: Move beyond simple dashboard maintenance to deliver strategic insights. Present complex data findings to non-technical stakeholders, driving alignment and fostering a culture of data-driven decision-making. - Strategic Performance Analysis (The Business Impact) - Deep-Dive Analysis: Utilize deep SQL skills to query, join, and model large datasets to conduct rigorous deep-dive analyses into marketing campaign performance, channel efficiency, and customer funnel conversion. - Experimentation: Support the design and analysis of A/B tests and experimentation frameworks to measure the incremental impact of marketing initiatives and validate strategic hypotheses. What You'll Bring (Required Skills & Qualifications) - Experience: 5+ years of progressive experience in a Marketing Analytics, Business Intelligence, or Performance Reporting role, ideally within a Tech Company environment. - SQL Mastery (Non-Negotiable): Demonstrated ability to write complex, highly optimized queries, perform sophisticated data modeling, and build repeatable data transformations. Experience with cloud data warehouses (e.g., Snowflake, Google BigQuery, or Redshift) is required. - Visualization Ninja Guru (Highly proficient): Deep experience with Tableau/Power BI/Looker for creating and managing enterprise-level, high-impact dashboards and reports. - Data Preparation/ETL Tools: Direct experience using Tableau Prep or comparable visual ETL/data wrangling tools (e.g., Alteryx, Informatica). - Domain Knowledge (Highly Preferred): Deep functional understanding of digital marketing channels (Paid Search, Paid Social, SEO, Email) and core concepts like multi-touch attribution, LTV, ROI, and CAC. - Business Acumen: Strong ability to translate technical data findings into strategic, business-focused recommendations. - Communication: Excellent communication, organizational, and project management skills. - Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment - Experience working with cross-functional teams and stakeholders Nice-to-Have Skills - Programming: Hands-on experience with Python or R for advanced analysis and data manipulation is a plus - Salesforce experience and product knowledge is a plus - Marketing Tools: Experience with Marketing Technologies and datasets via tools like Google Analytics, Marketing Automation (Marketing Cloud, Marketo, Hubspot, etc.), CRM (Salesforce), and Paid Media channels (LinkedIn, Meta, X, Youtube, etc.) Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future but to redefine what's possible for yourself, for AI, and the world. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.