Marketing Manager

4 weeks ago

Mumbai India The Bridge Associates Full time

Job Description

Our client is a leading provider of innovative building solutions, offering high-quality products and services to the construction, infrastructure, and real estate sectors. With a strong focus on sustainability and innovation, we empower architects, engineers, and builders to create efficient, future-ready spaces.

We are seeking a B2B Marketing Manager to drive brand awareness, lead generation, and customer engagement for our building solutions portfolio. This role demands a strategic marketer with strong business acumen and experience in industrial/B2B marketing who can translate technical products into compelling value propositions for developers, contractors, architects, and channel partners.

Key Responsibilities:

Marketing Strategy & Planning

- Develop and execute the B2B marketing strategy aligned with business goals across construction, infrastructure, and real estate segments.
- Define positioning, messaging, and go-to-market plans for new and existing products.
- Conduct market and competitor analysis to identify opportunities and gaps.

Lead Generation & Campaigns

- Design and run integrated campaigns (email, digital, events, partnerships) to generate qualified leads for the sales team.
- Collaborate with the sales team to align marketing initiatives with pipeline goals.
- Monitor and optimize campaigns to improve ROI and conversion rates.

Digital Marketing & Branding

- Oversee content marketing efforts, including whitepapers, case studies, blogs, and technical brochures.
- Manage digital presence across LinkedIn, industry portals, SEO/SEM, and webinars to build thought leadership.
- Ensure brand consistency across all communication and collateral.

Stakeholder Engagement

- Plan and execute industry events, trade fairs, product launches, and customer engagement programs.
- Develop strong relationships with architects, contractors, builders, and channel partners.
- Work closely with product, sales, and R&D teams to support new product introductions.

Data & Reporting

- Track KPIs such as lead generation, campaign performance, digital engagement, and marketing ROI.
- Provide insights and recommendations to leadership for data-driven decision-making.

Key Requirements:

- Bachelor's degree in Marketing / Business / Engineering; MBA preferred.
- 610 years of B2B marketing experience, preferably in building materials, construction solutions, or industrial products.
- Proven expertise in lead generation, campaign management, and digital marketing for a B2B audience.
- Strong understanding of building/construction industry dynamics and customer ecosystem.
- Excellent communication, storytelling, and stakeholder management skills.
- Proficiency in CRM and marketing automation tools is an advantage.

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