25/03/2025 Media Buyer
1 week ago
Are you a performance-obsessed media buyer with an eye for creative strategy? Join Ravel, one of India's fastest-growing personalized haircare & skincare brands, and help us scale our digital presence to the next level.
Only apply if you've spent ₹1Cr+ per month on Meta Ads.
Salary is no bar for the right candidate.
What You'll Do:
- Plan, execute & scale Meta and Google ad campaigns with strong performance goals
- Own and optimize all key metrics — ROAS, CPA, CTR, CVR — with a relentless focus on efficiency and scale
- Design and lead the creative strategy across platforms — identify hooks, write briefs, and guide the team to produce scroll-stopping ads
- Constantly test, iterate, and scale winning creatives, audiences, placements & bidding strategies
- Use Google Analytics, UTM tracking, and attribution tools to make razor-sharp decisions
- Align media execution with broader brand and business goals
- Manage and scale monthly budgets efficiently (₹1Cr+ level) with a focus on high-volume acquisition
What We're Looking For:
- 2+ years of experience in performance marketing with D2C/eCommerce brands
- Proven experience managing ₹1Cr+ monthly spend on Meta Ads (non-negotiable)
- Strong grasp of ad creative psychology, funnel dynamics, and conversion tactics
- Deep understanding of Shopify, analytics tools, pixel setup & attribution models
- Prior experience in beauty, personal care, or wellness is a big plus
- Creative mindset with a passion for building standout performance ads
Why Ravel?
We're rewriting the playbook in personalized beauty, and we're looking for someone who thrives on bold ideas, fast execution, and big wins. If you're hungry, strategic, and ready to build something iconic — this is your stage.
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