▷ (Apply in 3 Minutes) Account Based Marketing

4 weeks ago

Mumbai, India Netcore Cloud Full time

Job Description

- Drive account-specific marketing planning aligned to sales strategies for account appropriate offerings.
- Engage the target audience within the account and develop an execution plan to increase awareness, reputation, and consideration for Pepipost s services and solutions.
- Runs the program mix(B2B Display Ads, Web Personalization, content assets, etc.) highly personalized for tier-one accounts, somewhat personalized for tier-two accounts, and limited personalization for tier-three.
- Crafts account-specific personalized emails and messages
- Focus on the buyer s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
- Create and execute annual and quarterly marketing plans for a targeted list of accounts in order to deepen Pepipost relationship from new customer acquisition to accelerating opportunity close to the expansion
- Build trust as an advisor to the business, challenge the status quo, and prioritize ABM programs based on strategic impact on the account.
- Develop, test and optimize messages and campaigns across all channels (digital, events, etc.)
- Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement; Partner with external agencies as appropriate
- Providing intent actionable insights for Sales Enablement initiatives such as fact sheets, case studies, personas, and competitor analysis
- Regularly produce reports on the success of campaigns and programs across platforms
- Create a framework to address requests based on unplanned Sales opportunities and business development needs, as well as real-time event-based communication needs
- Create and deliver case studies for Sales Collaborate with Design for the creation of tools and templates
- Partner with other ABM team stakeholders to support key release dates and product communications

Desired Skills And Experience

- 5-7 years of B2B SaaS(North America Region) demand generation/product marketing experience with proven account-based marketing specific knowledge and skills
- Ability to develop personalized messaging, and apply to marketing & sales material
- Experience developing, executing, and measuring lead gen and nurture programs for B2B audience
- Self-starter who has built programs from the ground up
- Strong writing and editing skills
- Detail-oriented and deadline-driven
- Agile, collaborative, positive attitude, and flexible
- Able to prioritize competing projects
- Not afraid to ask questions
- Experience working with CRM and marketing automation/email tools such as Salesforce and Hubspot.

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