03/09/2025 Group Product Manager

3 weeks ago


Mumbai, Maharashtra, India Ipca Laboratories Limited, Kandivali Full time
Position : Group Product Manager

Location : Mumbai (Kandivli-Charkop)

Experience : Minimum 8years into Brand Management

Segment : Antibacterial, NSAIDs

Role :

- Analyzing the needs of customer for assigned brand portfolio.
- Data analysis.
- Strategic initiatives.
- Managing brands along with team.
- Overall development of team.
- Generating business revenue with optimum utilization of available resources.
- Strengthening Product Portfolio-To introduce key products to strengthen product portfolio and therapy mix.
- Marketing Tactics-To access the market dynamics and implement customer friendly approaches to enhance the brand value.
- Team Coordination-To strengthen the brands by integrating the progress of prescription base, prescriber base, market share.

Key Responsibilities :

- Team Management.
- Increase market share of the brand.
- Driving Brand portfolio in alignment with the division's vision.
- Managing the expenses / Strategy for ROI.
- Designing promotional plan, promotional activities & maintaining it under control.
- New Launch suggestion to increase business profits.
- Continuous evaluation of scope of new launches in the segment.
- Coordinating with sales to achieve desired goal for brands.
- Coordinating with different departments for smooth running of business.
- Ensure all marketing programs are executed.
- Keep market updation.
- Brand awareness.
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