Sr. Team Member

5 days ago

Mumbai, Maharashtra, India Star Union Dai-ichi Life Insurance Company Limited Full time
About the Role:

We are seeking a Marketing individual who can translate complex financial concepts into compelling narratives that drive brand engagement. You will be responsible for crafting impactful storytelling, leading brand campaigns, and driving content-led marketing initiatives for life insurance and financial services.. You will work at the intersection of marketing, content, and digital strategy, ensuring a strong brand presence across multiple platforms.

Key Responsibilities

Marketing & Brand Strategy

- Develop and execute a comprehensive content marketing strategy aligned with business objectives.
- Lead brand-building campaigns that position the company as a thought leader in life insurance and healthcare investments.
- Define brand messaging, tone, and storytelling approach to enhance audience engagement.
- Create and oversee multi-channel marketing campaigns, integrating social media, digital, and offline initiatives.

Content & Digital Strategy

- Develop high-quality blogs, video scripts, podcasts, and educational content that simplify life insurance concepts.
- Lead content-driven digital engagement strategies, including carousels, reels, and interactive campaigns.
- Manage content for the website.

Customer Engagement & Community Building

- Drive customer-centric campaigns, such as referral initiatives like "Badhiye with Buddy," to boost participation.
- Develop social media engagement strategies, incorporating Zomato-style witty notifications and Hinglish narratives.
- Work with design and UX teams to enhance the digital experience through storytelling.

Legal & Compliance Coordination

- Ensure all marketing content and campaigns adhere to regulatory guidelines and compliance requirements.
- Collaborate with legal and compliance teams to secure approvals for marketing materials.
- Stay updated on regulatory changes affecting life insurance and financial services marketing.

Stakeholder & Agency Management

- Collaborate with cross-functional teams, including product, sales, and UI/UX designers, to ensure content alignment.
- Manage relationships with external agencies and vendors, ensuring high-quality content execution.

Performance & Optimization

- Analyze content performance and marketing campaign effectiveness using data-driven insights.
- Continuously optimize content strategies based on audience engagement and business impact.
- Monitor industry trends and competitor activity to stay ahead in the financial services marketing space.

Qualifications & Experience

- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in content marketing, brand strategy, or digital marketing, preferably in the BFSI sector
- Proven expertise in developing and executing brand campaigns across digital and offline channels.
- Strong storytelling skills, with the ability to simplify complex financial topics for diverse audiences.
- Experience managing marketing budgets, agency relationships, and multi-stakeholder collaboration.
- Knowledge of SEO, content marketing trends, and digital engagement strategies.
- Strong analytical mindset, with the ability to measure campaign performance and drive data-driven decisions.
- Familiarity with regulatory and compliance processes in financial services marketing.

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