(Urgent) Search Engine Optimization Specialist

2 weeks ago

Bengaluru, India Protyze® Full time

Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms. Role Overview We're looking for a data-driven and creative SEO Specialist who will play a key role in increasing our organic reach, driving qualified traffic, and improving search engine visibility across our product categories, content, and digital assets. This role requires a blend of analytical thinking, technical SEO knowledge, and a passion for health, wellness, and content optimization. Key Responsibilities - Conduct comprehensive SEO audits and implement on-page, off-page, and technical SEO strategies. - Perform keyword research to identify high-impact opportunities for growth. - Optimize website architecture, page structure, and internal linking for crawlability and user experience. - Collaborate with content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions. - Monitor and report on key SEO metrics (rankings, traffic, CTR, etc.) and develop actionable insights. - Manage backlink outreach, link-building strategies, and analyze competitors' SEO tactics. - Stay updated on the latest algorithm changes, SEO trends, and tools to ensure continuous performance improvement. - Work closely with developers to implement technical fixes and schema markup. Requirements - 2+ years of hands-on SEO experience (preferably in eCommerce or DTC brands). - Strong knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc. - Familiarity with CMS platforms like Shopify or WordPress. - Understanding of HTML/CSS basics, site speed optimization, and structured data. - Experience with Google Analytics (GA4) and performance dashboards. - Excellent written and verbal communication skills. - Passion for wellness, nutrition, or functional products is a big plus. What We Offer - Opportunity to shape the SEO strategy of a fast-growing wellness brand. - Work with a passionate and driven team focused on impact and innovation. - Room for rapid growth and learning in a high-performance culture. - Competitive Remuneration based on experience and performance.

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