Graphic Designer- D2C

3 weeks ago

Bengaluru India sugar.fit Full time

Job Description Graphic Designer - D2C/ FMCG Experience: 1 year to 4 years Location: HSR Layout, Bengaluru (On-site, full-time) Budget: 5-6 LPA Job Description: Graphic Designer Active Foods Sugar.fit is building its Active Foods vertical, focused on creating healthy and functional food products. We are looking for a creative and detail-oriented Graphic Designer to join our team. This role will be central to shaping the visual identity of our product packaging, digital presence, and marketing communication. Key Responsibilities - Packaging Design: Create fresh, innovative packaging designs for new product launches; adapt existing designs to different SKUs while maintaining brand consistency; work closely with product and marketing teams. - Digital Creatives: Design listing images, banners, and ad creatives for e-commerce platforms (Amazon, Flipkart, D2C website); develop campaign-specific creatives. - Social Media Creatives: Create engaging posts, stories, and graphics for social media; support influencer collaborations with templates. - Video Support: Basic video editing for reels, product demos, and ad edits; repurpose existing footage into platform-optimized content. - Brand Consistency: Maintain brand guidelines across touchpoints; bring fresh design ideas to elevate Sugar.fit's Active Foods identity. Requirements Bachelor's degree/diploma in Design, Fine Arts, or related field. 14 years of experience in graphic design, preferably in FMCG / D2C brands. Strong portfolio demonstrating packaging and digital design work. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Basic skills in video editing software (Premiere Pro, After Effects, or equivalent). Ability to manage multiple projects with attention to detail and timelines. Strong creative vision with awareness of consumer trends in health and lifestyle brands. Nice to Have Experience in food & beverages/FMCG space. Exposure to 3D mockup tools for packaging visualization. Motion graphics/animation basics. What We Offer - Opportunity to shape the visual identity of an emerging health-first foods brand. - Collaborative work environment with cross-functional exposure (marketing, product, growth). - Growth opportunities to expand into brand design, creative strategy, and video storytelling.

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