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Digital Marketing
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Location: Chandigarh, India
Company: Relevate Consulting PTY LTD
About Us:
Relevate Consulting PTY LTD is a tech-driven consulting firm headquartered in Brisbane, Australia. We specialise in delivering innovative solutions that help our clients grow through data-backed marketing, compelling content, and measurable results. We are currently seeking a Digital Marketing & Content Strategist to join our team in Chandigarh, India.
Position Overview:
We are looking for a well-rounded digital marketer who is equal parts strategic thinker and hands-on creator. This role blends digital marketing expertise with content generation and creative execution. The ideal candidate will have a strong grasp of paid advertising (Google Ads, LinkedIn Ads, Meta), full-spectrum SEO (technical, on-page, off-page), and a proven ability to produce or direct engaging digital content, including graphics and copy.
Key Responsibilities:
- Develop and implement end-to-end digital marketing strategies to increase visibility, drive qualified traffic, and generate leads.
- Plan, execute, and optimise PPC campaigns across Google, LinkedIn, Meta (Facebook & Instagram), and other relevant platforms.
- Conduct comprehensive SEO audits and manage technical SEO, keyword research, backlink building, and domain authority improvements.
- Create and oversee the production of high-quality content for blogs, landing pages, emails, and social media.
- Design or manage the creation of visual content, including social media creatives, ad banners, and infographics.
- Collaborate on content calendars and messaging frameworks aligned with broader marketing goals.
- Maintain and optimise website UX, content structure, and technical health to support both SEO and conversion goals.
- Monitor and report on digital marketing performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Drive CRO initiatives, including A/B testing, landing page optimisation, and behavioural insights.
- Keep up to date with trends in content marketing, platform updates, algorithm changes, and new digital tools.
Qualifications:
- A bachelor's degree in Marketing, Digital Media, Design, Communications, or a related field.
- Minimum 3 years of experience in digital marketing, including hands-on PPC and SEO.
- Experience in planning and producing digital content, including visual assets and copywriting.
- Proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent.
- Strong understanding of SEO best practices, including technical SEO and link-building tactics.
- Practical knowledge of advertising platforms like Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Proficient with analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
- Experience with WordPress or other CMS platforms.
- Basic knowledge of HTML/CSS for troubleshooting and content formatting.
- Strong organisational, time management, and communication skills.
Preferred Qualifications:
- Experience working in B2B or consulting environments.
- Google Ads or Meta Blueprint certification.
- Familiarity with marketing automation tools (e.g. HubSpot, Zoho, Mailchimp).
- Video editing or motion graphic skills are a plus.
Benefits:
- Competitive salary and benefits package.
- Professional growth in a dynamic, international, and tech-driven environment.
- A creative and collaborative work culture that values initiative and results.
- Four weeks of paid annual leave.
- Two weeks of paid sick leave.
Relevate Consulting PTY LTD is committed to creating an inclusive, high-performance workplace. We welcome candidates from all backgrounds who are ready to make a meaningful impact.