
[High Salary] Product Manager
4 weeks ago
Job Objective
- To innovate, manage and make improvement of the ACG Engineering’s product throughout the product lifecycle, gathering & prioritizing product & customer requirements in such a way that ensures that the product is constantly growing to suit the customer’s needs.
Primary responsibilities
Strategic and planning
- Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning
- Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets
- Understanding the gap for feasibility with respect to formulation
- Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale
Functional
Core
- Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements
- Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD
- Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap
- Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing
- Accountable for Product launch and communication
- Ensuring that the product is well received by the market and performs optimally under the user conditions
Internal process
- To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference
- Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD
- Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the Product
- Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material
- Ensure proper Pharma related documentation and certification as per regulatory guidelines
- Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product
Key Result Areas
- New customer acquisition
- Existing customer retention
- Customer feedback on product features
- Time to successful of launch of new product variants or features
Key Interfaces
Internal Interfaces
- Zonal Sales Heads
- Project Management Office (Product launch prioritisation and planning)
- Application Engineering Heads (Product feature changes and approvals)
- NPD Heads (Product launches, Product feature changes and approvals)
- Marketing Head (marketing communication support)
External Interfaces
- ACG Engineering Customers .
- Third party vendors , e.g. market research firms
Educational and Experience Requirements
B.E and MBA/PGDM
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