Marketing (Alliances Marketing)

3 weeks ago

Pune, India Nihilent Full time

Job Description

Marketing (Alliances Marketing) Job Description

Desired Work Experience:5 years in the marketing team of an IT services company industry.

Number of Positions:1

Position Overview

An Alliances/Partnership Marketer in an IT services company is responsible for developing and executing marketing strategies that strengthen partnerships with strategic alliances. This role focuses on driving joint campaigns, enhancing partner relationships, and aligning marketing efforts with business objectives to generate pipeline growth and revenue.

Key Responsibilities

1. Partnership Marketing

- Develop and execute co-marketing strategies with strategic alliance partners (e.g., cloud providers, etc.).
- Collaborate with partners to create joint marketing campaigns, sales plays, and events that drive lead generation and pipeline growth.

2. Campaign Management

- Design and manage integrated marketing programs to promote alliance solutions across digital channels, webinars, trade shows, and field events.
- Optimize campaigns to maximize ROI and ensure alignment with corporate goals.

3. Relationship Management

- Build and maintain trust-based relationships with key marketing stakeholders at alliance partners.
- Act as the primary liaison between internal teams (e.g., sales, product marketing) and external partners to ensure seamless collaboration.

4. Sales Enablement

- Provide sales teams with tools, content to effectively promote service lines.
- Develop partner-specific sales materials such as presentations, case studies, and demos.

5. Metrics and Reporting

- Set KPIs for partner marketing programs and track progress against goals.
- Conduct quarterly reviews with alliance marketers to measure success, identify gaps, and refine strategies

6. Event Management

- Organize partner-hosted conferences, workshops, or webinars to showcase joint solutions.
- Create event-in-a-box formats for regional execution by field marketing teams

7. Brand Building

- Ensure consistent messaging and branding across all marketing materials.
- Enhance the company's reputation as a leader in IT services through thought leadership content.

Skills & Qualifications

- Educational Background:Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Experience:4-5 years of partner marketing experience in B2B IT services industry.
- Technical Knowledge:Familiarity with ERP, cloud technologies, data protection solutions, or enterprise IT services is advantageous.
- Communication Skills:Strong verbal and written skills for engaging stakeholders and creating impactful content.
- Project Management:Ability to manage multiple projects simultaneously while meeting deadlines.

Additional Attributes

- Strategic thinker with a results-driven mindset.
- Strong interpersonal skills to build long-term partner relationships.
- Adaptability to work in a fast-paced environment with evolving priorities.

This role is critical for driving growth through strategic alliances by leveraging innovative marketing strategies and fostering collaborative partnerships.

Role:Marketing - Other

Industry Type:IT Services & Consulting

Department:Marketing & Communication

Employment Type:Full Time, Permanent

Role Category:Marketing

Education

UG:Any Graduate

  • Digital Marketing Executive

    4 days ago

    Pune, India KPAC Marketing Full time

    Job Title: Digital Marketing Executive Reports to: Digital Marketing Manager or Marketing Director Location: Work From Home Job Overview: **Responsibilities**: - Develop and execute comprehensive digital marketing plans and campaigns that support the company's overall marketing and business objectives - Collaborate with cross-functional teams to create...

  • Content Marketing Intern

    5 days ago

    Pune, India KPAC Marketing Full time

    Responsibilities: - Research and create original, high-quality content for websites, blogs, social media, and other digital platforms - Work with the content team to understand project requirements and target audience - Write clear, concise, and compelling copy that meets the brand’s tone and style guidelines - Collaborate with the marketing team to...

  • Content Marketing Intern

    2 weeks ago

    Pune, India KPAC Marketing Full time

    Responsibilities: - Research and create original, high-quality content for websites, blogs, social media, and other digital platforms - Work with the content team to understand project requirements and target audience - Write clear, concise, and compelling copy that meets the brand’s tone and style guidelines - Collaborate with the marketing team to...

  • Alliances manager

    2 weeks ago

    Pune, India YASH Technologies Full time

    Alliance Operations Specialist (Back Office) About the Role We are seeking a Back Office Alliance Operations Specialist to join our team, focusing on our strategic technology partnerships. In this role, you will be the administrative and operational backbone for our relationships with key technology companies like Microsoft, SAP, and Service Now ....

  • Alliances manager

    2 weeks ago

    Pune, India YASH Technologies Full time

    Alliance Operations Specialist (Back Office) About the Role We are seeking a Back Office Alliance Operations Specialist to join our team, focusing on our strategic technology partnerships. In this role, you will be the administrative and operational backbone for our relationships with key technology companies like Microsoft, SAP, and Service Now . You'll...

  • Alliances Manager

    2 weeks ago

    Pune, India YASH Technologies Full time

    Alliance Operations Specialist (Back Office) About the Role We are seeking a Back Office Alliance Operations Specialist to join our team, focusing on our strategic technology partnerships. In this role, you will be the administrative and operational backbone for our relationships with key technology companies like Microsoft, SAP, and ServiceNow . You'll...

  • Digital Marketing Intern

    5 days ago

    Pune, Maharashtra, India KPAC Marketing Full time

    **Responsibilities**: **Content Creation and Copywriting**: Collaborate with the team to develop effective copy that aligns with client goals and target audiences. **Social Media Management**: Contribute to the planning and execution of social media strategies. Monitor social media channels, engage with the audience, and provide insights for...

  • Digital Marketing Intern

    5 days ago

    Pune, India KPAC Marketing Full time

    **Key responsibilities**: - Plan and keep tabs on the business's continuous social media presence (Instagram, Facebook, etc.). - Aid in generating strategies to create enduring digital connections with customers. - Every digital marketing efforts' effectiveness is measured and reported on. - To raise company and brand awareness, launch optimized online...

  • Alliances Manager

    2 weeks ago

    Pune, India YASH Technologies Full time

    Alliance Operations Specialist (Back Office)About the RoleWe are seeking a Back Office Alliance Operations Specialist to join our team, focusing on our strategic technology partnerships. In this role, you will be the administrative and operational backbone for our relationships with key technology companies like Microsoft, SAP, and ServiceNow . You'll...

  • Alliances manager

    6 days ago

    Pune, India YASH Technologies Full time

    Alliance Operations Specialist (Back Office)About the RoleWe are seeking a Back Office Alliance Operations Specialist to join our team, focusing on our strategic technology partnerships. In this role, you will be the administrative and operational backbone for our relationships with key technology companies like Microsoft, SAP, and Service Now. You'll ensure...