Copy Lead

4 weeks ago

Gurugram Gurugram India Transformative Ventures Full time

Job Description Transformative Venturesthe company behind The Ayurveda Experience, one of the world's largest Ayurveda-focused e-commerce platformsneeds a storyteller who can turn strategy into unforgettable ideas. If you live for language, guide teams with empathy, and wield AI as a creative accelerator (never a shortcut), we'd love to meet you. Key Responsibilities Hands-on Craft - Personally write sharp headlines, persuasive long-form, and scroll-stopping social copywith grammar so flawless it disappears. Creative Leadership - Build, mentor, and inspire a multidisciplinary squad of copywriters, designers, and editors producing high-impact assets for the U.S. and other global markets. Concept Development - Originate campaign platforms, product launches, and brand stories that stop thumbs, drive revenue, and elevate Ayurveda on the world stage. AI-Enhanced Workflows - Deploy generative-AI tools for ideation, rapid iteration, and performance insights while safeguarding strategic thinking, brand voice, and originality. Data-Driven Iteration - Translate performance metrics into creative refinements; coach the team to test, learn, and optimize relentlessly Cross-Functional Harmony - Partner with Growth, Product, and Brand teams across time zones to deliver cohesive, high-converting experiences. Talent Sourcing - Identify and manage external freelancers or studios when specialized skills are required. What Makes You a Fit - At least 5 years in copywriting, advertising, or content marketing and 3 years guiding creative teams. - A portfolio that marries brand storytelling with measurable performance resultsplease include links. - Native-level command of English and an editorial eye that catches the tiniest typo. - Proven track record of integrating AI tools (e.g., ChatGPT, Midjourney, Grammarly) into creative processes without sacrificing human nuance. - Experience in beauty, wellness, or DTC ecommerce is a plusbut brilliance in any consumer category counts. - Bachelor's or Master's degree in English, Communications, Advertising, Marketing, or equivalent real-world experience. What's In It for You Leadership runway toward Associate Creative Director and beyond. Company-funded access to premier global marketing & AI-creativity programs. As a part of the central Global Creative Studios, you get a seat at the table of the world's most ambitious Ayurvedic brand collectiveimpacting 1.75 million+ customers across 25 countries.

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