
Urgent Kansoft
2 weeks ago
Drive consistent MQLs and pipeline through outbound inbound marketing campaigns including email automation LinkedIn outreach paid campaigns and marketing automation Key Responsibilities 1 Plan and execute Bulk email outreach campaigns cold emails LinkedIn messages nurturing drips to targeted accounts using Apollo Brevo and HubSpot 2 Run multi-touch demand generation campaigns aligned to sales and product initiatives 3 Collaborate with content design and SEO teams to launch campaigns that generate high-intent leads 4 Implement and manage marketing automation workflows for MQL to SQL journey and track conversions in CRM 5 Analyze funnel performance and continuously optimize campaigns based on CPL CTR MQL to SQL ratio and ROI 6 Launch and manage targeted paid campaigns Google LinkedIn to accelerate reach and qualified traffic 7 Support ABM campaigns with segmented messaging dynamic email sequences and personalized content delivery 8 Build dashboards and present weekly monthly campaign performance to the leadership Key Skills Tools 1 Demand generation email marketing ABM strategy 2 Tools HubSpot Apollo LinkedIn Campaign Manager Google Ads GA4 Zapier 3 Performance marketing outreach personalization and funnel analytics ref updazz com