Search Engine Optimization Team Lead

3 days ago

Delhi, India MiM-Essay Full time

About Us At MiM Essay, we help ambitious students get into the world’s best business schools by guiding them through every step of the admissions process — from profile building to essays, interviews, and scholarships. We are one of Indias biggest and most successful Study Abroad Firms, At Kraya, we build AI-powered WhatsApp-based lead capture, qualification, and automation systems for businesses. Our goal is to help brands close more sales without increasing marketing spend, by optimizing follow-ups and lead conversion through smart automation. What You’ll Do We are looking for a highly skilled SEO Team Lead who can drive our organic growth strategy using modern, AI-driven methodologies. The ideal candidate must possess deep knowledge of Google's evolving algorithms, SGE (Search Generative Experience), technical SEO, content optimization, and data tracking and analytics . You will lead the SEO team, manage client/brand visibility, and implement conversion-focused strategies to deliver measurable results. Key Responsibilities 1. Develop and execute AI-driven SEO strategies with strong focus on SGE readiness. 2. Monitor Google algorithm updates and ensure timely SEO improvements. 3. Oversee technical SEO, on-page optimization, and site audits. 4. Drive conversion-focused SEO to increase leads and revenue. 5. Manage Online Reputation Management (ORM) and brand SERP visibility. 6. Lead SEO reporting using GA4, GSC, and industry-standard tools. 7. Guide content team with SEO-optimized content, prompts, and strategy. 8. Plan and manage high-quality backlink building and authority campaigns. 9. Lead, mentor, and manage the SEO team to deliver measurable results. Key Skills Required - - AI-Based SEO & Prompt Engineering - SGE-focused Optimization - Deep Google Algorithm Knowledge - Technical SEO Expertise - CRO & Conversion-Based SEO - Online Reputation Management - GA4, GSC, and SEO Tools (Ahrefs, Semrush, Screaming Frog, etc.) - Content Strategy & AI Prompting - Backlink Strategy & Off-Page SEO

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