(Immediate Start) GenAI Senior Copywriter

Job Description

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: GenAI Senior Copywriter

Location: Mumbai (Hybrid)

About The Role

We are looking for a sharp, creative Copywriter with a passion for words, branding, and emerging technology. In this role, you'll be responsible for producing short-form advertising copy across a range of formats, from snappy headlines and punchy social posts to AI-augmented campaign copy. You'll work closely with our Editorial and Strategy teams to craft compelling, conversion-driven language that connects with modern audiences and aligns with brand tone and goals.

This isn't your average copywriting job. We're seeking someone who's eager to work at the intersection of language and innovation. A keen interest in AI is a must, and prior experience using generative tools is highly preferred. Much of your work will begin with AI-generated drafts, which you'll elevate into sharp, strategic final outputs.

What You Will Be Doing

- Write and refine high-impact, short-form copy for digital ads, social content, email marketing, and other fast-turn creative formats.
- Use Gen-AI platforms as part of your daily routine to enhance speed, scale and efficiency. Treating them as a part of your toolbox, with you at the helm for quality control, providing human-led excellence.
- Understand how to prompt briefs, edit and enhance AI-generated content to align with brand voice, message hierarchy, cultural nuances and campaign objectives.
- Collaborate with cross-functional partners including Creative, Strategy, and Client Services to interpret briefs and ensure copy effectiveness.
- Present and defend copy concepts internally and to clients, clearly articulating the rationale and strategy behind your choices.
- Participate in brand onboarding sessions to internalize tone, messaging pillars, and audience insights.
- Contribute to the creation and upkeep of brand style guides and messaging frameworks.
- Maintain awareness of cultural trends and platform behaviors to inform fresh, relevant language.

What You Need To Be Great In This Role

- 6+ years of professional copywriting experience, preferably in an agency or fast-paced creative environment.
- Demonstrated expertise in crafting concise, effective, and emotionally resonant short-form copy.
- Interest in and familiarity with generative AI tools experience using AI in a content development context is a strong plus.
- Mastery of written English with a meticulous eye for grammar, rhythm, and voice
- Confident communicator who can present ideas clearly and respond to feedback thoughtfully.
- Ability to manage multiple projects simultaneously and adapt quickly to changing priorities.

Our Values Shape Everything We Do

BeAmbitiousto succeed

BeImaginativeto push the boundaries of what's possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.