Social Media Executive

Job Description

About Ummeed:

Ummeed, a premier non-profit organization for children with disabilities in India, supports children with developmental disabilities to reach their maximum potential and be included in society.

India has over 50 million children with disabilities under the age of 15. With access to appropriate health, intervention, education, recreation, and livelihood services they can be supported to become participative members of society. Today most of them have limited or no access to relevant knowledge and services as the number of organizations and professionals in the space are inadequate to meet the need. To date, Ummeed has supported 14,500 children through direct clinical services and reached an estimated 0.43 million children through network partners that are enabled and trained by Ummeed.

Ummeed was founded in 2001 by Dr. Vibha Krishnamurthy, a developmental pediatrician. Today, with a diverse workforce of over 100 committed professionals, Ummeed's transdisciplinary approach works towards:

- Supporting children with disabilities in their developmental trajectory and overcoming barriers through direct clinical services, and helping families in their journey towards acceptance and empowerment
- Building a network of trained professionals and community workers to monitor and promote Early Childhood Development, identify children with developmental disabilities and provide timely and appropriate interventions to them and their families
- Changing societal attitudes so that children with disabilities can overcome barriers to participation and inclusion

About the Position:

We are seeking a talented and passionate Social Media Executive with 2 to 3 years of experience to join our team at Ummeed. The aim of the role is to develop, implement, and manage the Ummeed's social media campaigns and advertising strategies to raise awareness, drive engagement, increase donations, and achieve the organization's mission.

Key Areas of Responsibility:

- Understand organizational goals and translate them into measurable social media campaign objectives keeping in mind the TG. Define clear and measurable objectives for social media advertising campaigns (e.g., reach, engagement, website traffic, lead generation, donations). Utilize platform advertising tools to precisely target relevant demographics, interests, and behaviors
- Create detailed content calendars and plans for social media campaigns, including themes, messaging, visuals, and calls to action. Work with team leads and different teams across the organisation to develop the content calendar
- Set up and launch social media advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Ensure social media campaigns are integrated with other marketing and communication efforts (e.g., email, website, events). Schedule and publish social media content for campaigns across various platforms using scheduling tools
- Define clear and measurable objectives for social media advertising campaigns (e.g., reach, engagement, website traffic, lead generation, donations). Strategically allocate and manage advertising budgets across different platforms and campaigns to achieve optimal results
- Continuously monitor and analyze ad performance, conduct A/B testing on different ad elements, and optimize campaigns for better results and ROI
- Keep abreast of the latest social media advertising features, best practices, and algorithm changes
- Monitor social media channels for mentions, comments, and messages related to campaigns and engage with the audience in a timely and appropriate manner. Identify and address any negative feedback or issues that arise during campaigns
- Track key performance indicators (KPIs) for both organic campaigns and paid advertisements (e.g., reach, engagement, website clicks, conversions, donations). Generate regular reports on campaign and advertisement performance, providing insights and recommendations for future improvements

Required Qualifications & Experience:

- Bachelor's degree in mass media, related field or equivalent with 2-3 years of professional experience in a social media management.

Essential Skills & Personal Attributes:

- Proven experience in managing social media campaigns and advertisements
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising capabilities
- Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, platform-specific analytics)
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities
- Strong analytical skills and the ability to interpret data to inform strategy
- Ability to work independently and as part of a team

Reporting to: Head - Communications

Why Ummeed:

Ummeed is a leading non-profit that is well-reputed in the disability sector. Its senior leaders are part of several government and international taskforces. Ummeed provides:

- A challenging but flexible work environment that offers opportunities for growth and creating impact at scale
- A leadership that invests in its people, giving them the freedom to explore, innovate, learn, while responsibly delivering on committed outcomes
- A strong culture of respecting diversity, being inclusive and committed to serving children with disabilities and their families
- An opportunity to work in collaboration with a diverse group of highly passionate, motivated and talented individuals

Ummeed is an equal opportunity employer and is committed to diverse representation in its workforce. We welcome people of all genders, orientations, ethnicities, religions, and social backgrounds. We especially encourage persons with disabilities and parents of children with disabilities to apply and will consider ways to support flexibility or other needs.