Digital Marketing Specialist

Job Description

Company Description

Eskimo Advertising Factory, established in 2007, specializes in the production of Ad Films, Corporate Films, Branding, and Digital Marketing services. With a creative team dedicated to delivering innovative solutions, Eskimo Advertising Factory has significantly impacted clients brands. Our Need of the Hour approach ensures practical solutions are delivered within time and budget constraints, providing clients with the best value. Located in Chennai, our agency prides itself on adding simplicity to sophistication, ensuring client satisfaction.

About the job

Digital Marketing - The Performance Marketing - Google Ads Campaign Manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

In addition, are you someone who can multitask and manage multiple client social media accounts

If so, you might be the perfect fit for our team.

Key Responsibilities:

- Account Creation

All Digital Platforms Account Creation (Facebook page, Instagram profile, Twitter page, Pinterest Page)

Facebook business manager account creation & Complete setup

Google ad account creation

GMB profile creation and management

Youtube channel creation

LinkedIn account and company page creation

Content calendar creation

Blog Topics creation

Blog Keywords researching

Quora Account creation

Quora topics framing

Auditing

Social platform accounts auditing

Website Auditing - Performance and Content

On and Off Page SEO auditing

Integrations

Meta Pixel Integration

Google Analytics Integration

GTM Integration

Search Console Integration

Integration troubleshooting

ecommerce Events creation in GTM

CRM Integration (to Meta, Website, WA)

WA API Integration

Meta and WA Integration (Paid Third Party tools)

Zoho Campaigns Integration (other platforms if any)

eCommerce email Integration

Merchenter Integration (Website & Merchent center)

Catalogue in Meta

Campaigning Works

. Google Ads Creation and Optimization (Search , Display, Pmax, Demand Gen, Video ads, App Installs - Sales, Lead Gen, Website Traffic, Awareness, Engagement - Local Ads)

. Meta Ads Creation and Optimization (Awareness, Traffic, Engagement, Store location ads, Lead Generation, Sales (ecommerce), CTWA, Facebook followers, IG profile visits, App Installs and Visits)

. Meta Retargeting Ads

. Meta Custom Audience creation

. Meta Store Location sets creation

. Meta CBO & ABO

. Twitter ads (All Objective)8LinkedIn Ads (All Objective)

. Truecaller Ads

. Sharechat Ads

. Hotstar Ads

. WA Broadcasting

. Email Campaigning (Template creation)

. Email followups creation

. SMS Broadcasting

. Pinterest Ads (If application)

. Tiktok ads (if application)

Updates and Analytics Checks:

Google Analytics check and optimization

Leads Update from Meta and Google - all streams

Leads update from WA

Search console check and optimization

Campaign performance check and optimization

social media optimization (Cover pic, BIO, strategy works) - compatible to channels

On Page Optimization

Off Page Optimization

Strategy Creation

New Brand Strategy Creation

Growth Strategy Creation

Channel based Strategy Creation

Offline marketing strategy creation

Performance report creation

Budget Creation based on CPL and CPA

Others

Task Management tools

Google Workspace usage

Website creation and Optimization Ideas.

Blog publishing Ideas

SOP creation

Wikipedia Account creation

SEO updating in backend

Schema Updating

How to Apply:

If you're ready to bring yourself to the next level and be part of a dynamic team, we'd love to hear from you Send your resume and portfolio to [Confidential Information] or apply via this job posting.

To know more about us:

https://eskimostudios.com/