Digital Marketing Executive

Job Title Digital Marketing Executive Company Liasotech Private Limited Location Jamshedpur Jharkhand Industry Oil Filtration Machine Manufacturing Salary Range 1 8 LPA - 2 5 LPA inclusive of all statutory benefits compliances as per Private Limited company norms Employment Type Full-Time Permanent Reporting To Marketing Manager Senior Management Company Overview Liasotech Private Limited is a leading manufacturer of oil filtration machines offering reliable energy-efficient and innovative solutions to a wide range of industrial clients With a commitment to quality and sustainability we are expanding our digital presence to connect with customers nationwide and globally Job Summary We are seeking a competent and creative Digital Marketing Executive to support and grow our digital marketing activities The ideal candidate will be responsible for lead generation content creation writing managing social and digital platforms and executing performance-driven campaigns aligned with the company s marketing goals Key Responsibilities Duties KRA Digital Campaigns Lead Generation Plan execute and monitor B2B lead generation campaigns using Google Ads LinkedIn Ads and email marketing Use marketing automation tools and landing pages to capture and qualify leads Content Creation Writing Write and publish SEO-friendly content for blogs website newsletters product brochures and social media Create marketing collaterals banners infographics case studies in coordination with design tools or graphic teams Search Engine Optimization SEO Implement on-page and off-page SEO strategies to improve search rankings and visibility Conduct keyword research and competitor analysis Social Media Marketing Plan and manage posts across LinkedIn Facebook and YouTube Track analytics and engagement for continuous improvement Website Management Update and manage website content product pages and inquiry forms Track web traffic using Google Analytics and optimize user experience Budgeting Reporting Track monthly digital spending and ROI on campaigns Provide performance reports with actionable insights Key Performance Areas KPA Number of qualified leads generated per month Website traffic growth and keyword ranking improvements Engagement rates on social media platforms Volume and quality of original content published Campaign ROI and adherence to planned digital marketing budget Standard Operating Procedures SOPs Lead Generation SOP Define target segment Choose appropriate channel Run campaign Collect leads Qualify and report Content Creation SOP Topic research Draft content SEO optimization Internal review Publish and share Social Media SOP Prepare monthly calendar Create post copy visuals Schedule using tools Monitor reply to engagement SEO Management SOP Conduct site audit Implement changes Build backlinks Monitor ranking and traffic via analytics tools Reporting Budget SOP Track campaign spend Compile KPIs Evaluate against goals Share monthly report with leadership Required Qualifications Skills Bachelor s degree in Marketing Mass Communication Digital Media or a related field 1-2 years of experience in digital marketing preferably in B2B or industrial sectors Hands-on knowledge of SEO Google Ads Meta Business Suite Google Analytics Canva and WordPress Strong writing skills for technical and promotional content Ability to work independently and manage multiple campaigns with deadlines Perks Benefits PF ESIC Gratuity and other benefits as per statutory compliance Paid leaves holiday allowance and bonus eligibility Learning development support tools courses certifications Growth opportunities in a technology-driven industrial company Safe and inclusive work culture How to Apply Interested candidates may send their updated CV and portfolio if any to hr liasotech in with the subject line Application for Digital Marketing Executive - Jamshedpur Job Types Full-time Permanent Pay 15 000 00 - 20 000 00 per month Benefits Cell phone reimbursement Flexible schedule Internet reimbursement Leave encashment Paid sick time Paid time off Provident Fund Ability to commute relocate Jamshedpur Jharkhand Reliably commute or planning to relocate before starting work Required Education Bachelor s Preferred Experience Digital marketing 2 years Required Language Fluent English Required Location Jamshedpur Jharkhand Required Willingness to travel 25 Preferred Work Location In person