Senior Brand Manager

4 weeks ago

Bengaluru, Karnataka, India upGrad Full time
Role Overview:

As a Brand Marketing Manager, you will be responsible for planning and executing high-impact brand campaigns, developing strategic partnerships, and spearheading college outreach initiatives. The ideal candidate should have experience in the EdTech space, particularly in engaging with universities and understanding the user journey for online degrees.

Key Responsibilities:

Brand Campaigns:

- Develop and execute integrated brand marketing campaigns to enhance awareness and credibility.
- Work closely with creative teams to develop compelling storytelling and messaging for online degree programs.
- Plan and manage multi-channel marketing strategies, including digital, print, OOH, and influencer-led initiatives.
- Measure campaign performance and optimize for engagement, conversion, and ROI.

Alliances & Partnerships:

- Identify, develop, and manage strategic partnerships with universities, corporate organizations, and industry bodies to drive enrollment.
- Build co-branded marketing initiatives with partner institutions to amplify reach.
- Foster relationships with key stakeholders within the higher education ecosystem, including academic institutions, counselors, and government entities.
- Collaborate with internal teams (sales, product, and operations) to ensure seamless execution of partnership-driven campaigns.

College Outreach & User Profiling:

- Design and implement outreach programs targeting colleges, career counselors, and student communities.
- Develop strategies to understand and segment the target audience, refining messaging to appeal to prospective learners.
- Conduct market research to identify trends, insights, and opportunities within the online degree space.

Required Qualifications & Skills:

- 7-10 years of experience in marketing, preferably in the EdTech sector.
- Proven track record in executing brand campaigns and managing strategic alliances.
- Strong understanding of college outreach programs and student behavior in higher education.
- Ability to create compelling marketing narratives and positioning strategies.
- Excellent project management skills with the ability to handle multiple initiatives simultaneously.
- Strong analytical skills to measure and optimize campaign performance.
- Excellent communication, negotiation, and stakeholder management skills.

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