Web Content Specialist

2 weeks ago


Noida, Uttar Pradesh, India upGrad Full time
Job Description

Designation- Associate/ Sr Associate- Web Content Writer

Location- Noida- Sec 125

Salary range- Associate- 5LPA, Sr Associate- 8.5LPA

Job Summary-

We are looking for a candidate for a creative and detail oriented content writer to join our team. The candidate should have a knack for high intensity online research to generate pages that provide rich information to the user. The candidate should be able to understand the user requirements and accordingly create very relevant content pages which are engaging and facilitate users decision making. At the same time the candidate is also required to guide other Content Writers to create user-friendly content.

Key Responsibilities-

1. Content Creation

- Create content for blogs and product pages
- Ensure weekly/monthly targets are achieved in terms of number of creations and updations
- Ensure the content is perfectly optimized for both the end user and SEO

2. SEO Optimization

- Implement SEO best practices to enhance content visibility and engagement.
- Use keyword research tools to identify relevant keywords and incorporate them into your writing.
- Take complete ownership of page performance and organic traffic growth for allocated pages

3. Audit Feedback

- Ensure feedback related to content quality and page performance are well accepted and suggested improvement measures implemented.
- Ensure the candidate provides timely and relevant feedback to their direct subordinates.
- The candidate will be expected to maintain good quality content and keep improving on the same (for Self and team).

Qualifications & Eligibility Criteria-

1. Bachelors/Masters degree in Journalism, Mass Communication, English Hons. or related fields
2. Candidates with prior experience in higher education in the StudyAbroad domain will be preferred

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