Content Writer
4 weeks ago
Job Description
Job Title - Content Writer
Job location - Ahmedabad(On-site)
Role Description
This is a full-time on-site role for a Content Writer located in Ahmedabad. The Content Writer will be responsible for web content writing, content strategy development, conducting research, writing, and proofreading on a day-to-day basis.
Key Responsibilities
Own creation of high-quality long-form and short-form content: blog posts, white papers, case studies, datasheets, product pages, email sequences, newsletters, press releases, and social copy.
Lead SEO research and on-page optimization: keyword research, content briefs, title/meta optimization, internal linking, schema suggestions, and SERP monitoring.
Use AI tools responsibly to accelerate ideation, first drafts, and content optimization while ensuring a human, authentic voice and accuracy of technical facts.
Produce and maintain a content calendar that aligns with campaigns, product launches, events, and sales priorities.
Collaborate closely with Product, Environment, R&D, and Sales to build accurate case studies, technical explainers, and ROI-driven materials.
Create content briefs and storyboards for video/animation teams; assist with voiceover scripts and short video captions.
Repurpose long-form assets into multi-channel formats (social posts, carousels, email hooks, TL; DRs).
Ensure all content aligns with brand tone, voice, and compliance policies; maintain content templates and style guides.
Track content performance: organic traffic, dwell time, CTR, conversions, and social engagement; iterate based on data.
Mentor junior writer and contribute to cross-functional content reviews and editorial QA.
Required Experience & Skills
2-4 years of content writing experience, ideally with exposure to B2B tech, SaaS, or environmental/industrial domains.
Strong technical literacy (can learn sensor / air-quality concepts quickly).
Demonstrable SEO experience: keyword research, content briefs, on-page optimization, and familiarity with measuring organic impact.
Excellent command of English, with strong editing and storytelling skills.
Comfortable using AI tools (e.g., ChatGPT, Claude) for ideation, drafts and critically editing them.
Self-driven, deadline-oriented, analytical mindset.
Kindly share your cv at [Confidential Information]
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