Digital Marketing Specialist

4 weeks ago

Mumbai India Living Root Beverages Full time

Job Description About the Role We are looking for a creative and enthusiastic Digital Marketing Executive to join our dynamic marketing team in the beverage industry. The ideal candidate will assist in developing, executing, and optimizing digital marketing campaigns across multiple channels to strengthen brand presence, drive consumer engagement, and increase product awareness. Key Responsibilities - Content Creation & Management - Develop engaging digital content (social media posts, email newsletters, website updates, blog articles, etc.) aligned with brand tone and campaigns. - Coordinate product photography, video shoots, and influencer collaborations. - Social Media Marketing - Manage and monitor brand presence on platforms such as Instagram, Facebook, X (Twitter), and LinkedIn. - Plan and schedule posts, track engagement, and analyze performance metrics. - Digital Advertising - Assist in planning and executing paid campaigns (Google Ads, Meta Ads, YouTube, etc.). - Support A/B testing and performance analysis to optimize campaigns. - SEO & Website Management - Support basic SEO initiatives and maintain website content for accuracy and freshness. - Collaborate with the web team on landing pages and promotional banners. - Email & CRM Marketing - Support the creation and distribution of e-newsletters, promotional emails, and loyalty communications. - Help segment audiences and track campaign performance. - Analytics & Reporting - Monitor KPIs across all digital platforms. - Prepare weekly and monthly reports on campaign performance and ROI. - Brand & Event Support - Assist in digital promotion for product launches, events, and sampling activities. - Ensure consistent brand identity across all digital touchpoints. Qualifications & Skills - Bachelor's degree in Marketing, Communications, Business, or a related field. - 2+ years of experience in digital marketing (experience in the beverage or FMCG sector is a plus). - Basic knowledge of Google Analytics, Meta Business Suite, SEO tools, and email marketing platforms. - Strong communication, writing, and visual storytelling skills. - Familiarity with design tools like Canva, Adobe Photoshop, or Illustrator is an advantage. - Detail-oriented, creative, and able to multitask in a fast-paced environment.

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