Manager - Performance Marketing

Job Description

The CoinDCX Journey: Building Tomorrow, Today

At CoinDCX, we believe CHANGE STARTS TOGETHER. You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India's first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies.

While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGHwith us

Inside CoinDCX's Growth & Marketing Team:

Our Growth & Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We're passionate about building a strong brand presence in the competitive blockchain space. If you're a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world.

You need to be a HODLer of these:

- 5 - 8 years of relevant work experience.
- Mobile marketing specialist with a thorough understanding of MMPs, fraud prevention, partner onboarding, optimization.
- Effective decision-making skills, reporting & communication skills.
- Should be able to liaise with varied teams to understand gaps, and how the gaps can be filled to improve performance marketing e.g. growth, retention, tech, product, etc.
- Should be comfortable to analyze huge data sets, create actionable insights and recommendations.
- Good secondary research skills.
- Good understanding of the digital marketing ecosystem and the possible touch points throughout the customers journey within various stages of the funnel.
- Bonus points if the candidate has experience working in-app marketing in the BFSI/Fintech space.

You will be mining through these tasks:

- Work on performance marketing campaigns with self-serve networks, affiliates, ad networks, and programmatic DSPs.
- Manage day-to-day campaign management & coordination with all performance marketing partners.
- Responsible for extracting insights using analytics tools, and optimizing the campaigns effectively.
- Support with the configuration, management, or maintenance of performance marketing related products and tools (Adjust MMP, Google Analytics, Amplitude, Google Ads, and other marketing analytics products)
- Responsible for vendor management, onboarding, and billing for all performance marketing partners.
- Responsible for forging partnerships & alliances that help with user acquisition.

Are you the one Our missing block:

- You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space.
- The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape.
- You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do.
- You embrace a We over Me mindset, growing individually while fostering the growth of those around you.
- Change is your catalyst, igniting your passion to build and innovate.
- You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what's possible.

Perks That Empower You:

Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you.

- Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you're eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you.
- Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow.
- Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected.
- Bi-Weekly Learning Sessions: These sessions are more than just updatesthey're opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.