Seo & Aso Specialist

Job Title SEO ASO Specialist Location Gandhinagar Gujarat Onsite Department Marketing Job Type Full-Time Professional About the company - AI CERTs TM is a global edtech organization focused on role-based AI and blockchain certifications we build industry-recognized programs rooted in practical application not just theory Our mission is to certify and empower 1 billion individuals by making lifelong learning accessible relevant and credible across geographies and job functions We partner with corporations training institutions and academic bodies to deliver flexible scalable certification paths aligned with real-world roles Who you ll work with - You will be part of the Marketing Growth team reporting to the Marketing Manager You ll collaborate closely with Content Web Engineering Mobile App Product Sales and Partnerships teams This role is critical to driving sustainable organic growth across web search and app stores ensuring our certifications and learning resources are easily discoverable and compelling in SERPs and store listings Your impact - As an SEO ASO Specialist you will own the strategy and execution that grows qualified traffic and installs improves store conversion rates and increases enrollments Your work will shape content and store-listing roadmaps inform site app architecture and elevate our presence across global markets and key SERP store features Key responsibilities - Develop and execute a holistic SEO ASO strategy across technical on page on listing and off page pillars aligned to business goals and target geographies Perform keyword research and intent mapping for both search engines and app stores build topic clusters and store keyword sets supporting priority certifications and learning paths Create data backed content briefs and app store listing briefs collaborate with writers designers to ship SEO optimized pages and ASO optimized assets titles subtitles short titles long short descriptions promo text screenshots icons preview videos feature graphics Optimize on-page web elements titles headers meta alt text internal links canonicals pagination and ensure healthy crawlability indexation for ASO manage metadata updates and creative iterations locally Run technical SEO audits crawl errors redirect chains robots txt XML sitemaps partner with developers to implement fixes and improve Core Web Vitals LCP CLS INP Implement and validate structured data JSON LD for Organization Course Article FAQ and Breadcrumb to enhance SERP visibility ensure app indexing deep linking universal links deferred deep links to connect to web and app Lead ethical link acquisition digital PR evaluate backlink quality and manage toxic links Own ASO testing Run Product Page Optimization iOS and Listing Experiments Google Play to improve store conversion rates from Search Browse and Referral Manage ratings reviews implement in app prompts responsibly monitor sentiment and coordinate timely responses collaborate with product release notes that drive re engagement Manage local SEO for our Gandhinagar presence Google Business Profile NAP consistency reviews and localized store listings for target regions Track and report weekly monthly performance rankings impressions CTR sessions installs store conversion rates retention and in app conversion build dashboards and translate insights into experiments Stay current with algorithm store guideline updates and best practices maintain SEO ASO playbooks and risk opportunity assessments Partner with CRO UX to test titles meta page templates and store creatives inform hypothesis driven experiments to improve organic web and store conversions Coordinate with Product Web and Mobile App engineering to ensure SEO friendly rendering SSR hydration and ASO friendly updated cadences and release management What you will need Minimum qualifications - Bachelor s degree in marketing Communications Computer Science or a related field or equivalent practical experience 3-4 years of hands on experience in SEO ASO at least 1 year focused on ASO with a measurable impact on organic traffic installs and conversions Strong command of keyword research on page optimization content store listing briefing and information architecture Technical SEO proficiency crawlability indexation site architecture Core Web Vitals structured data canonicalization redirects hreflang and basics of JavaScript SEO working knowledge of app indexing and deep linking Analytics reporting Proficiency with Google Search Console GA4 Looker Studio App Store Connect and Google Play Console for ASO advanced Excel Google Sheets skills Tooling hands on with Ahrefs Semrush Screaming Frog PageSpeed Insights GTmetrix and ASO tools such as AppTweak Sensor Tower data ai AppFollow or equivalents Demonstrated ability to run white hat link building digital PR and assess backlink quality experience running iOS PPO and Play Listing Experiments Clear written and verbal communication strong project management and stakeholder alignment skills Preferred qualifications - Experience in edtech certification programs or B2B SaaS growth environments International SEO ASO exposure hreflang multi locale store listings geo targeting localization workflows Experience with YouTube video SEO and optimize webinar promo videos for both SERPs and store creatives Familiarity with CMS platforms e g WordPress or headless CMS Google Tag Manager and schema testing validation Exposure to CRO A B testing tools and methodologies understanding of web and store listing experimentation Working knowledge of Firebase AppsFlyer Adjust Branch for attribution and deep linking basic SQL BigQuery or Python for automation analysis What makes this role exciting - Own a high impact growth lever across web search and app stores at the intersection of AI blockchain and lifelong learning Direct visibility with leadership your wins will influence content strategy store strategies product pages and marketing investments Onsite collaboration in Gandhinagar with fast feedback loops and cross functional alignment web app Tooling autonomy and an experimentation culture to scale what works quickly Opportunities to deepen your craft across technical SEO ASO and international expansion plus access to AI CERTs certifications Job Type Full-time Pay 40 000 00 - 60 000 00 per month Work Location In person