Lead Engineer 2

2 weeks ago

Hyderabad, India Pepsico Full time

Job Description Responsibilities: - Create and manage roles, permissions, users, and access within Marketing Cloud and CDP orgs. - Manage FTP users and directories, including SFTP key management. - Set up Sender Authentication Package (SAP) and manage send classifications. - Oversee audit trails, data import/export in Salesforce Marketing Cloud (SFMC). - Generate reports and analytics; create and monitor file drop and scheduled automation. - Track latest Salesforce release impacts, install packages, and configure new SFMC Business Units. - Document Change Requests (CRs) and perform basic SQL tasks. - Design and implement data integration solutions to support new customer experience strategies. - Identify and analyze data points, cleansing requirements, and usability in CDP. - Map data sources and fields to CDP data objects; customize CDP objects as needed. - Determine relationships between CDP data objects, primary/secondary keys, and unification algorithms.

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