Salesforce Marketing Cloud Engineer

17 hours ago

Rajahmundry, India Hyqoo Full time

Title - Salesforce Marketing Cloud Engineer Type - Contract Location - Remote Key Responsibilities: - Build and manage automated, multi-channel campaigns using Journey Builder and Automation Studio - Develop custom AMPscript and SSJS for dynamic email content and automation - Manage data extensions, segmentation, and subscriber journeys - Integrate Marketing Cloud with Salesforce CRM and external systems using REST/SOAP APIs - Monitor campaign performance and ensure email deliverability best practices - Collaborate with marketing and CRM teams to translate business goals into technical solutions Qualifications: - 3–6 years of hands-on experience in Salesforce Marketing Cloud - Proficient in AMPscript, SQL, and JavaScript (SSJS) - Experience with Marketing Cloud Connect and integrating Salesforce CRM - Strong understanding of marketing automation, dynamic content, and customer journey optimization Critical Duties: ▪ Leverage Marketing Cloud studios such as Email Studio, Mobile Studio, Contact Builder, Audience Builder and Journey Builder ▪ Create complex Marketing Cloud journeys and campaigns ▪ Create and maintain automations, data extensions, and connector data transfer processes in Marketing Cloud ▪ Integrate Marketing Cloud with Service Cloud platform ▪ Develop data-driven marketing initiatives utilizing Salesforce Marketing Cloud Essential Duties (other duties may be assigned): ▪ Responsible for collaborating with development team to design, develop, and deliver custom Salesforce applications in a Scrum environment ▪ Responsible for developing in Apex, Lighting, and Visualforce to build solutions that support business requirements ▪ Lead technical design sessions and writing technical documents ▪ Design and develop integrations between applications and other systems as required leveraging varying API technologies (REST/SOAP) ▪ Technical leadership, setting best practices including integration and application development, deployment, testing (unit and systems), and iterative refinement ▪ Responsible for collaborating with business and development team to design, develop, and deliver custom Marketing Cloud solutions in a Scrum environment ▪ Perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration ▪ Gather and confirm data specifications associated to campaigns ▪ Develop reports and dashboards to analyze performance across multiple marketing channels (e.g. Direct Mail, Email, Telesales, etc) ▪ Communicate status within agile team regarding task status and impediments ▪ Multi-process and thrive in a fast-paced, customer driven, sometimes unpredictable—but always fun and engaging environment

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