[Apply in 3 Minutes] Hire Cro Specialist

3 weeks ago


Chandigarh, India Rgb Webtech Full time

Job Description

Role Overview

We are seeking a highly analytical and data-driven CRO Specialist to join our marketing team. The ideal candidate will have expertise in optimizing websites and digital marketing assets to increase conversions and improve user experience. You will be responsible for identifying conversion barriers, conducting tests, and implementing strategies to enhance conversion rates across digital channels.

Key Responsibilities

- Develop and execute a comprehensive CRO strategy aligned with digital marketing objectives and conversion goals
- Define target conversion metrics and KPIs to measure CRO success
- Analyze website user behavior using tools like Google Analytics, heatmaps, and user recordings
- Identify and prioritize areas for improvement and potential conversion barriers
- Plan, execute, and analyze A/B and multivariate tests on website elements, landing pages, and digital assets
- Use testing platforms and tools to implement experiments and monitor results
- Collaborate with designers and developers to improve website and landing page design for better user experience and conversion
- Implement responsive design and mobile optimization strategies
- Review and optimize website content, including copy, images, and multimedia, to drive conversions
- Ensure content aligns with user intent and the buyer's journey
- Optimize forms and lead generation elements to reduce friction and increase completions
- Implement progressive profiling and smart form strategies
- Analyze and optimize the entire conversion funnel, identifying drop-off points and bottlenecks
- Monitor and report on key conversion metrics, including CTR, conversion rates, bounce rates, and ROI
- Provide insights and recommendations to improve conversion performance
- Extend CRO strategies to digital marketing channels, including email, PPC, and social media, ensuring message consistency
- Conduct user research, surveys, and usability testing to inform CRO strategies

Qualifications and Skills

- Bachelor's degree in Marketing, Business, Psychology, or related field (Master's preferred)
- Proven experience as a CRO Specialist or similar role with a successful track record in optimizing website conversion rates
- Strong proficiency in website analytics tools (Google Analytics), A/B testing platforms (Optimizely, VWO), and usability testing tools
- Data-driven mindset with strong analytical skills to interpret metrics and derive actionable insights
- Knowledge of web design principles, UX best practices, and responsive design
- Excellent written and verbal communication skills
- Project management skills to handle multiple CRO initiatives and timelines
- Proficiency in HTML, CSS, and JavaScript is a plus
- Ability to work collaboratively in a team environment and across functions



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