Search Engine Optimization Manager

1 week ago

Pune, India eClerx Full time

Key Responsibilities - Manage end-to-end SEO projects from strategy to execution, QA, and delivery aligning with business goals and KPIs. - Develop data-driven SEO strategies for websites targeting both traditional search and emerging AI-driven environments (Google’s AI Overviews, Bing Copilot, Perplexity, etc.). - Conduct comprehensive audits across technical, on-page, off-page, and content elements to uncover optimization opportunities. - Establish and optimize SEO operational processes, cross-team workflows, governance models, and quality standards. - Collaborate with content, design, and development teams to ensure SEO best practices are implemented site-wide. - Develop and execute GEO strategies to improve content positioning and brand authority on generative engines and AI-powered search interfaces. - Leverage analytics platforms (Google Search Console, GA4, schema validators, and GEO analytics tools) to measure campaign performance and guide continuous improvement. - Coordinate with clients and internal stakeholders to prepare SEO reports, dashboards, and presentations. - Stay abreast of algorithm updates, AI search changes, and generative content evolution to ensure proactive adaptation of strategies. - Mentor junior SEO and content professionals to build strategic and technical competence in advanced SEO disciplines. - Introduce best practices, training modules, and knowledge frameworks for organizational SEO maturity. - Identify and evaluate new growth opportunities, create high-impact SEO/GEO proposals, and lead pitch presentations for existing and prospective clients. Required Skills & Competencies - Deep expertise in search engine algorithms, semantic SEO, structured data models, AI search behavior, and ranking systems - Proven project management skills with experience handling multi-site, international, multi-domain, or complex SEO programs. - Proficiency in AI search and GEO models—understanding how generative engines index, summarize, and cite content. - Hands-on experience with SEO tools such as Ahrefs, Screaming Frog, SEMrush, Google Analytics4, Google Search Console, and Surfer SEO. - Familiarity with LLM-driven search behavior and prompt-oriented optimization. - Strong analytical mindset with the ability to interpret complex datasets and turn insights into actionable strategies. - Exceptional communication, stakeholder management, and cross-functional leadership skills - Up-to-date understanding of E-E-A-T principles and topic authority in the AI search ecosystem. Preferred Qualifications - Experience managing international or multi-domain SEO projects. - Exposure to GEO model tracking tools or AI overview visibility frameworks. - Certifications in SEO, AI marketing, analytics, or digital strategy. - Background in content automation or natural language generation platforms.

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