Regional Commercial Excellence Executive

4 weeks ago

Pune, Maharashtra, India Haleon Full time
Job Description

Key Deliverables / Responsibilities:

- Business Communication:
- Set up and manage effective communication between the regional team and head office to maximize business opportunities.
- Data Analysis & Action Planning:
- Analyze sell-in/sell-out data to identify distribution gaps, threats, and opportunities.
- Recommend and implement corrective actions based on insights.
- Competitive Benchmarking:
- Track and report competitor activities, service models, and infrastructure regularly.
- Coverage & Service Gaps:
- Identify gaps in market coverage and collaborate with field sales to address them.
- Conduct infrastructure health assessments and implement aligned corrective actions with RCCM and Region Head.
- Sales Capability Building:
- Drive and implement sales capability initiatives to enhance field team effectiveness.
- Support regional sales leadership in capability development and performance enhancement.
- Rural GTM Development:
- Partner with regional leaders to design and pilot rural Go-To-Market (GTM) strategies relevant to regional priorities.
- Alternate & Hospital Channel Support:
- Collaborate with expert and customer marketing teams to operationalize alternate and hospital channel GTM models.
- Commercial Excellence Initiatives:
- Drive SFA (Sales Force Automation) adoption and resolve related issues.
- Ensure DMS (Distributor Management System) compliance and effective Ways of Working with retail distributors.

Educational & Professional Requirements:

- Education:
- MBA in General Management / Business Management.
- Skills:
- Strong interpersonal, analytical, and communication skills.
- Proficiency in Excel and PowerPoint.
- Ability to manage multiple tasks in a fast-paced environment.
- Experience:
- Minimum 4+ years of experience, with at least 1 year in customer marketing in the consumer industry.
- Prior experience in a similar role is preferred.

Stakeholder Management:

- Internal:
- Regional Leaders (RCCM, ASMs, RH), HO Customer Marketing Managers, Field Sales Teams (TSEs, ASEs).
- External:
- Retail Distribution Wholesalers, Retailers, Key Accounts, Vendors.

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