Be Bodywise

Job Description Senior Manager Influencer Marketing - Be Bodywise Were looking for a Senior Manager Influencer Marketing to lead all influencer initiatives for Be Bodywise. This role requires a mix of strategic thinking, execution excellence, and team leadership. Youll own a multi-crore quarterly budget, manage a team, and drive influencer-led growth across key products. You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact. Influencer Strategy & Leadership - Build and execute the influencer marketing roadmap for Be Bodywise - Own quarterly budget planning, allocation, and optimization - Lead product GTMs through influencer-first strategies Campaign Planning & Execution: - Own the end-to-end execution of influencer-driven campaigns - Deliver high-quality, on-brand content that resonates with consumers - Continuously experiment with content formats and platforms to maximize impact - Develop compelling campaign narratives - Oversee product seeding initiatives to maximize visibility and trial among influencers Partnerships & Relationships: - Build and nurture strong relationships with creators, agencies, and external partners - Negotiate contracts and ensure smooth execution with external stakeholders - Develop long-term partnerships that strengthen brand credibility and reach Performance Analytics & Optimization: - Define KPIs for influencer collaborations and track performance metrics - Leverage insights and data to optimize future campaigns, ensuring continuous improvement - Present performance reports and actionable recommendations to senior leadership Team Leadership: - Lead, mentor, and grow a team of influencer marketing professionals - Drive team independence, accountability, and creative problem-solving - Foster a culture of experimentation, learning, and speed Cross-Functional Collaboration: - Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities - Sync on product focus, seasonal priorities, and platform dynamics - Feed influencer learnings back into broader brand-building efforts What Were Looking For: - 69 years of experience in influencer marketing - Strong understanding of D2C brands and performance-driven influencer campaigns - Proven ability to manage large budgets and scale influencer programs - Strong people management and leadership experience - A creative thinker with a data-driven mindset - Thrives in a fast-paced, high-growth environment with a high bias for action Why Join Us: - Lead influencer marketing for one of Indias fastest-growing brands - Opportunity to drive impact at scale across multiple product categories - Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India Locations: Thane Type: Full-Time