Marketing Communication Manager

Company Description The Bosch Group is a leading global supplier of technology and services in the areas of automotive technology industrial technology consumer goods energy and building technology In India the Group operates through six subsidiaries with a combined associate strength of around 26 000 and a group turnover of around Rs 13 200 crores in 2013 In India Bosch Limited is the flagship company of the Bosch Group Over and above a strong presence in the India Automotive services sector Bosch in India has a vast service network that spans across 1 000 towns and cities with over 3000 service outlets As the largest auto component supplier in the country setting a benchmark in the sectors it operates in the company has to its credit several laurels We invite promising and dynamic professionals for a long-term and rewarding career with Bosch Job Purpose Objective Develop the overall regional communication strategy for Mobility Business in India Setup and control regional communication plan Conduct regional campaigns and co-marketing activities incl transformation communications Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy Responsible for regional-specific academy for product description and internal trainings Communications Strategy Define implement and track overall regional communication strategy in close alignment with all relevant domains and business units for the region Develop and execute a multi-level communication roadmap tailored for executives managers and employees across divisions and at enterprise level Transfer of Bosch Mobility strategy into regional communication plan in alignment with corporate guidelines and relevant domain Setup and control regional communication plan selection of communication channels relevant for the specifically detailed target group and content production for each channel incl regional adaptation of domain content prepared by domain communicators Campaigns Plan and conduct regional campaigns transformation communication and co-marketing activities in close alignment with relevant domain communication teams Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy Lead transformation events - collaborate with business stakeholders and consultants to coordinate workshops surveys townhalls and internal launches Performance analysis for communication activities in the region Customer service request coordination 1st 2ndlevel support for digital touchpoints in the region Knowledge Mgmt Drive regional-specific academy for product description and internal trainings Resource Management Manage regional communication team communication team on regional level that implements all communication activities for the regions in close cooperation with relevant GB communicators e g regional campaigns Manage communication budget for the entire region incl decision how to allocate communication budgets for business units focus products in the region Cross Channel Marketing Management Develop and implement a cross-channel marketing strategy for all sales channels from key account sales partner-led sales to online sales and platform sales along the entire customer journey from awareness interest consideration evaluation purchase retention and advocacy Plan and execute cross channel marketing campaigns Qualifications Education Bachelors Degree Any stream - Mandatory Masters Degree MBA MS PGDM - Marketing Communications Digital comm Advertising Brand mgmt etc - Mandatory Experience Min 8 years experience preferred Mandatory experience in the area of communications