Adobe Analytics to Customer Journey Analytics

15 hours ago

Gurugram Gurugram India EXL Full time

Job Description

Job Description

The role will focus on supporting migration of Adobe Analytics to Customer Journey Analytics (CJA), Data collection and reporting practices of the client to drive incremental project initiatives through thought leadership.

- High degree of proficiency with implementation of Adobe Customer Journey Analytics (CJA)
- Leads initiatives focused on analytics implementation, customization, and automation of data collection processes.
- Develops cohesive measurement strategies and planning that ensures data collection aligns to client's priorities.
- Recommends processes for integrating platforms ensuring free flow data between systems.
- Have solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe Analytics
- Design, develop and implement technical tagging requirements for company web, mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.
- Develop and perform code modifications, testing and deployment where appropriate.
- Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium).
- Ability to write custom scripting, JavaScript, jquery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements.
- Create and maintain Adobe Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browser's console and other tools is a must.
- Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics.
- Must be comfortable with advanced segmentation capabilities within Adobe Analytics.

Qualifications

Your Skills & Experience:

- Experience with implementing AEP (Adobe Experience Platform)
- Experience with implementing CJA (Customer Journey Analytics)
- Experience with Adobe Analytics
- Experience with Advanced SQL querying on a variety of datasets.
- 5+ years working in analytics, working with tag management systems implementing advertising and tracking pixels, 3+ years digital analytics development experience.
- Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, excellent understanding of cloud-based information systems, solid debugging and troubleshooting skills, strong understanding of marketing technology (Martech) landscape, experience leveraging APIs for reporting automation.
- Foundational knowledge of Data Ingestion, Google Big Query, JavaScript, CSS, Python, machine learning concepts.

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