Content Writer

Job Description About The Company : Unicommerce is a leading e-commerce enablement SaaS platform that powers end-to-end e-commerce operations for brands, marketplaces, and logistics providers. Its full-stack solutions streamline both pre-purchase and post-purchase processes, driving efficiency and growth. Convertway by Unicommerce is a marketing automation platform that enhances customer engagement. It helps brands increase sales by capturing visitor data, automating WhatsApp and SMS communications, running campaigns, and providing chatbot support. Shipway by Unicommerce is a logistics platform that reduces shipping costs through courier aggregation and automation. Its key solutions include smart courier allocation, order tracking, and return automation. Unicommerce powers 7,000+ clients across India, Southeast Asia, and the Middle East, including FabIndia, Lenskart, Timex, TCNS, Mamaearth, Sugar, Emami, Urban Company, Blue Star, Cello, Symphony, Healthkart, GNC, boAt, Portronics, TMRW, Mensa, Landmark Group, and Edamama. Designed for enterprises of all sizes, online and offline, Unicommerce processes over 1Bn+ annual transactions across 8,900+ warehouses and 2,900+ stores as of December 31, 2024. Incorporated in 2012, Unicommerce is listed on NSE India and BSE. As an ISO 27701 & 27001 certified organization, it upholds the highest standards of data security and privacy compliance. For more information, visit https://unicommerce.com Follow Unicommerce on LinkedIn Instagram and Twitter. Stay updated with our current open roles across functions and visit our careers page. Job Description: Content Writer: We are looking for a creative and detail-oriented Content Writer who has a decent grasp of SEO (Search Engine Optimization) and GEO (Global/Geo-targeted Optimization). The ideal candidate should be passionate about creating engaging, impactful, and optimized content that drives organic growth and caters to both local and global audiences. You will work closely with the marketing and product teams to develop content that ranks, resonates, and converts while ensuring brand consistency and relevance across geographies. Key Responsibilities: Write, edit, and publish high-quality content (blogs, landing pages, website copy, product descriptions, case studies, etc.) aligned with business and marketing objectives. Create geo-targeted content tailored for specific regions, ensuring cultural relevance, linguistic accuracy, and compliance with local nuances. Collaborate with design, product marketing, and demand generation teams to develop content strategies for campaigns and product launches. Measure and report content performance, using analytics tools (Google Analytics, SEMrush, Ahrefs, etc.), and continuously refine strategies for better engagement and ranking. Stay updated with SEO and digital marketing trends, algorithms, and evolving content formats. Required Skills & Qualifications: 13 years of experience in content writing with demonstrated SEO success. Knowledge of geo-targeting in content (local SEO, multi-language/multi-region optimization, and content localization). Excellent writing, editing, and proofreading skills with attention to detail. Familiarity with content management systems (CMS) like WordPress, HubSpot, or similar. Proficiency in using SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). Ability to adapt tone and style to different audiences and geographies. Strong research skills and ability to simplify complex topics for diverse readers. Knows how to use ChatGPT, Gemini, Perplexity. Good to Have: Experience in SaaS, e-commerce, or tech-driven businesses. Understanding of buyer personas. Basic knowledge of schema markup. Why Join Us: Opportunity to work on impact-driven content for diverse markets (India, SEA, MEA, Global). Collaborative team environment with growth and learning opportunities. Exposure to cutting-edge SEO & GEO strategies in a fast-scaling organization.