Content Writer

1 week ago

Bangalore Karnataka, India Weekday AI Full time

This role is for one of the Weekday s clients Salary range Rs 400000 - Rs 800000 ie INR 4-8 LPA Min Experience 3 years Location Bengaluru JobType full-time We are seeking a talented B2B Content Writer who can transform marketing objectives into compelling insight-driven content that drives brand visibility demand generation and customer engagement This role requires a strong balance of strategic thinking storytelling ability and cross-functional collaboration Requirements Key Responsibilities 1 Content Strategy Planning Convert marketing and sales goals into clear measurable content plans designed to elevate brand presence and support lead-generation efforts Identify relevant topics formats and messaging opportunities aligned with audience needs and campaign objectives 2 Content Development Write high-quality engaging and audience-centric content across formats such as blogs whitepapers case studies product guides website copy emails landing pages video scripts and webinar content Adapt messaging tone and structure for each stage of the marketing funnel - awareness consideration and decision 3 Content Performance Optimization Track and analyze content performance against engagement and conversion KPIs Optimize existing content for SEO clarity readability and relevance 4 Cross-Functional Collaboration Work closely with product marketing design sales and video teams to maintain consistent messaging and storytelling across channels Collaborate with subject matter experts to simplify complex concepts into accessible and high-value content 5 Content Distribution Promotion Develop and execute content distribution strategies across owned earned and paid channels to maximize visibility and reach Work alongside digital and social teams to repurpose and amplify content across platforms Qualifications 3 years of experience in B2B content writing or content marketing preferably within SaaS or technology environments Proven success in developing content strategies that drive awareness engagement and pipeline growth Strong writing editing and storytelling skills with an ability to simplify technical topics Experience collaborating closely with marketing sales design and product teams Demonstrated ability to deliver high-quality content across a variety of formats while meeting deadlines A portfolio showcasing results-driven content with measurable impact Ability to manage multiple projects simultaneously in fast-paced environments Knowledge of SEO best practices analytics and content performance tools is a strong advantage

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