Senior Brand Manager

2 days ago

Delhi India Signutra Full time

Job Description WHO CAN APPLY: CURRENTLY WORKING AS BRAND MANAGER FOR MINIMUM 3 YEARS; OTHER ASPIRANTS FROM ANY OTHER CROSS FUNCTIONS LIKE SALES OR SFA PLEASE DO NOT APPLY Company Description At Signutra, we believe the right nutrition is like a signaturedynamic and individual. Our diverse portfolio of custom-made nutrition solutions aims to fill gaps in nutrition left by disease, lifestyle, or life stage. We are global experts in medical nutrition, offering brands which are one amongst the top prescribed brands in the category Groviva, Vivamom, Maxvida etc. These products are tailored to specific needs and comply with local guidelines. Our mission is to provide signature medical nutrition customized for the unique demands of each country. Role Description - Formulation of annual marketing strategies, communication development for HCP/Patients - Execution Excellence in driving specialty (like Gynae, GP, Dietitians and Pharmacist) activations/engagements - Know how HCP insights are extracted from HCP research and utilize it effectively with a robust communication/sustainable marketing campaign - Build strong scientific relevance for the brand to ensure a distinct identity amongst HCPs - Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force - Responsible to identify potential opportunities within community & drive incremental growth of products with synergy - Responsible for the topline and A&P management - Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales - Manage creative agencies, collaborate closely as strategic partners - Liaise with internal stake holders to gather and analyze latest trends/insights by using qualitative/quantitative resources - Support and drive sales team in achieving targets and ROI - 100% Adherence to Signutra Ethics and Compliance policy Qualifications - Worked in the brand management/ marketing as a Product Manager or Brand Manager for minimum 3 years - Experience in Gynaec segment would be preferred - 1-2 years experience in sales function will be an added advantage - Should have strong community marketing experience & community business model know-how - Successful track record of establishing new categories/concepts/brands among HCPs and/or patients - Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force. - Total desirable experience of 6-8 years in marketing. - Strong in product and therapy science. - MBA Marketing from reputed Institute will be an added advantage Who you should join Signutra: - If you are a hustler and do believe that you can take the 2nd biggest brand of the organization to the next trajectory - If you want to grow vertically or horizontally within the organization or the group - If you have out of the box thinking and you are a risk taker to apply it on a pilot basis to demonstrate the real time impact Why you should join Signutra: Signutra has got into a remarkable league and poised to become 100 million USD company by 2031-32. If you have that proactiveness and will to be a part of that growth trajectory you must apply

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