Meta Media Buyer

4 weeks ago

Jaipur, Rajasthan, India Vaibhav Global Full time
Job Description

Key Responsibilities:

- Plan, launch, and manage comprehensive ad campaigns on Meta platforms.
- Conduct audience research, targeting, and segmentation for precise campaign delivery.
- Continuously optimize ad sets, creatives, and bids to achieve KPIs such as CPA, ROAS, and conversion rates.
- Analyze performance data, leveraging insights to improve campaign outcomes and customer acquisition.
- Generate insightful reports highlighting campaign performance, identifying growth opportunities, and areas for improvement.
- Stay current with industry trends, platform changes, and best practices to maintain competitive advantages.
- Collaborate closely with the creative team to develop high-performing ad creatives aligned with TJC.co.uk's branding.
- Coordinate with cross-functional teams, including marketing, analytics, e-commerce, and product management.

Qualifications:

- Proven experience (4+ years) as a Media Buyer with a focus on Meta platforms.
- Experience managing a monthly marketing budget of over $200K on Meta platforms.
- Expertise in Meta Ads Manager, Business Manager, and related analytics tools.
- Strong analytical and quantitative skills, proficient with Excel, Google Analytics, and Meta reporting dashboards.
- Excellent understanding of online customer behavior, conversion funnels, and performance marketing strategies.
- Exceptional organizational and time management skills, with the ability to manage multiple campaigns simultaneously.
- Proactive, detail-oriented, and results-driven mindset.

Preferred Skills:

- Experience managing over $200K monthly ad spends.
- Certification in Facebook Blueprint or relevant digital marketing qualifications.
- Familiarity with attribution modeling and A/B testing methodologies.

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