Copy Writer

5 days ago

Bengaluru, Karnataka, India Pocket FM Full time
About Pocket FM

At Pocket FM, we're redefining the future of audio entertainment on a global scale. As the leading audio entertainment platform, we've pioneered the audio series category—episodic fiction that keeps audiences hooked. With the largest collection of immersive audio stories spanning multiple genres and languages, we're not just streaming content—we're building an internet-scale platform that transforms audio into mainstream entertainment.

Our mission? To power stories with wings and wisdom, turning them into high-impact entertainment experiences. With 130 million+ listeners tuning in for an average of 115 minutes daily and a staggering 6.25 billion minutes streamed monthly, Pocket FM is not just growing—we're shaping listening habits at scale

Job Overview: We're looking for a versatile and creative Copywriter who can craft everything from scroll-stopping social content to big campaign ideas. You'll conceptualize, script, and collaborate with designers and editors to bring bold, engaging campaigns to life. If you can switch seamlessly between witty one-liners and full fledged campaign decks, this role is for you.

Key Responsibilities:

• Conceptualize and write copy for social-first campaigns (Reels, memes, trends, brand collaborations).

• Develop big campaign ideas that can scale across digital, influencer marketing, and global OOH platforms.

• Write scripts and create video concepts that audiences won't skip.

• Collaborate with designers, video editors, and cross-functional teams to bring campaigns alive.

• Track emerging trends and translate them into brand-relevant, timely moments

Qualifications:

• 2–5 years of copywriting experience (agency, startup, or creator-led brands).

• A blend of social-first instincts and campaign-thinking ability — equally comfortable writing meme captions and pitching big idea decks.

• Strong storytelling instinct with the ability to keep audiences engaged across formats.

• Versatile across tones and formats — witty, emotional, persuasive, short-form, and long-form.

• A collaborative team player, open to feedback, experimentation, and learning.

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