Executive - Paid Media

4 weeks ago

Satna, India Pepper Content Full time

About the job Pepper Content (www.Peppercontent.Io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network, of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem. Responsibilities ● Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms - please do not apply if you are not well versed with all platforms ● Optimising ads based on CPA, ROAS, CTR, and conversion volume ● Managing budgets, pacing, and bid strategies. ● Managed budgets above 20L a month. ● Knows how D2C brand ads and B2B ads work. However, the primary focus is on D2C brand ads and scaling them. ● Supporting campaign testing across creative, audience, and placements ● Creating reports and dashboards to monitor performance ● Working with data and analytics teams to improve attribution models ● Collaborating with content, CRM, and design on cross-channel alignment ● Assisting with audience segmentation and retargeting strategies ● Tracking post-click behaviour and conversion paths ● Updating documentation and sharing learnings with wider teams ● This role blends campaign execution with analytics and cross-functional collaboration. Skills ● Performance marketing executives need a solid understanding of digital channels, campaign delivery, and data-led decision-making. ● 1–3 years of experience in digital marketing or paid media ● Knowledge of PPC, paid social, and display channels ● Experience running campaigns on Google, Meta, and LinkedIn Ads ● Strong data skills and confidence using reporting dashboards ● Understanding of conversion tracking and attribution models ● Ability to write ad copy and support creative testing ● Familiarity with budgets, bid strategies, and optimisation ● Organised with excellent time management and accuracy ● Willingness to test, learn, and adapt based on performance

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