GTM and GA4 Specialist

4 weeks ago

Bengaluru, India Pradeepit Consulting Services Full time

Job Description - We are seeking a highly skilled and motivated GTM and GA4 Specialist to join our dynamic team - This role is critical in supporting the implementation of Google Tag Manager (GTM) tagging and troubleshooting Google Analytics 4 (GA4) reporting - The ideal candidate will possess strong technical skills, strategic thinking abilities, and excellent communication skills to support our digital marketing and e-commerce efforts Responsibilities: - GTM Implementation and Management: Set up and manage GTM tags, triggers, and variables. Ensure accurate tracking of user interactions across our digital platforms. - GA4 Reporting and Troubleshooting: Develop and maintain GA4 reports to track key metrics. Identify and troubleshoot any issues or discrepancies in data reporting. - Data Analysis and Insights: Analyze data from GTM and GA4 to derive insights that inform business and marketing strategies. Provide recommendations to improve site performance and customer experience. - Collaboration and Communication: Work closely with marketing, development, and data teams to ensure seamless implementation of tagging and tracking solutions. Communicate technical concepts to non-technical stakeholders effectively. - Technical Support and Training: Provide technical support to team members on GTM and GA4. Develop and deliver training materials to enhance team capabilities. Requirements: - Bachelors degree in Math, Computer Science, digital Marketing, Business, or a related field. - Proven experience with Google Tag Manager and Google Analytics 4. - Proficient with tools such as Omnibug for GA tracking validations - Strong understanding of digital marketing and e-commerce principles. - Excellent analytical skills and attention to detail. - Strong problem-solving skills and the ability to think strategically. - Exceptional communication skills, both written and verbal. - Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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