Social Media Marketing Manager
3 weeks ago
Jr. Social Media Manager Marketing
Location: Bangalore
Job Type: Full-Time
Reports To: Creative Director
About Kapiva
Kapiva is Indias first modern holistic Ayurvedic brand, reimagining ancient wellness for modern consumers. With powerful, clean formulations and authentic storytelling, were building a movement around daily wellness, rituals, and nutrition for the next generation.
About the Role
Were looking for a creator-first Jr. Social Media Manager - someone whos grown or is growing their own personal content channel and has a strong pulse on what works on platforms like Instagram and YouTube Shorts. In this role, you will own the day-to-day content engine of Kapivas social channels, particularly short-form video. From scripting and shooting to publishing and performance tracking, youll be hands-on across the entire content lifecycle. Youll work closely with the Creative Director and content teams to shape a digital voice thats bold, relatable, and trend-forward. Perfect for someone whos already a content creator, lives on social, and is hungry to grow a high-impact wellness brand.
Key Responsibilities
Content Creation & Execution
Ideate, script, shoot, and publish engaging short-form video content for Kapivas Instagram and YouTube Shorts channels.
Serve as both behind-the-scenes creator and on-camera talent, becoming a recognizable face or voice of the brand.
Repurpose existing long-form content into bite-sized, trend-led videos that align with audience behavior and platform best practices.
Social Channel Growth
Take complete ownership of social media performance metrics including views, reach, engagement rates, and follower growth.
Stay updated on platform trends, algorithm shifts, and emerging content formats to ensure Kapiva remains ahead of the curve.
Ensure a consistent pipeline of content with a minimum output of 34 videos per week across key social channels.
Creative Collaboration
Collaborate closely with the Creative Director and in-house design/copy teams to align video content with ongoing brand campaigns and product initiatives.
Actively contribute to brainstorming sessions for new formats, digital campaigns, and storytelling ideas.
Analytics & Optimization
Monitor and analyze content performance using analytics tools, drawing actionable insights to optimize future content.
Test various formats, hooks, and publishing times, and share performance reports and learnings during weekly content reviews.
Public Relations (PR)
Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.
What Were Looking For
13 years of experience in content creation or social media.
You run your own content channel (Instagram, YouTube, TikTok, etc.) please share handles or portfolio.
Strong content instincts scripting, editing, shooting (even with just a phone).
Ability to write compelling hooks, CTAs, and captions.
Video editing experience (CapCut, InShot, Adobe Premiere, etc.) is a plus.
Passion for health, wellness, and digital storytelling.
Self-starter mindset with comfort in fast-paced, creative environments.
If youre a digital-native storyteller who wants to scale brand storytelling while
building your own creative chops wed love to meet you.
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