Gpm - Acute Rural

Job Title Group Product Manager Job Grade G9B Function India Business Sub-function SunReach Manager s Job Title MPD Head Skip Level Manager s Title SBU Head Function Head Title Cluster Head Location Mumbai Job Summary As a Group Product Manager GPM within Marketing you will usually be office based The role encompasses marketing and sales in collaboration with commercial management headquarters product brand planning sales management market access management medical management registration colleagues communication agencies and market advice groups They also manage the Product Life Cycle PLC of Brands Areas Of Responsibility Development collaboration implementation accountability for strategic and operational plans which optimize profitability market share and revenue growth for a brand portfolio in the short and long term Applicant to lead various assignments to help the BU meet overall BU business goals Development of marketing and promotional plans for products to support the end consumer s need Monitor business performance and support the portfolio with the help of regular tracking Market intelligence through primary research and customer connect Writing and executing strategic business and marketing plans in collaboration with important prescribers opinion leaders round tables and other advisory groups Joint financial responsibility for budgets advertising and promotion conferences and symposia sales brochures and other product documentation website content literature as well as analysis of budget income and costs initiating and coordinating marketing activities and projects Presentation to staff and training field staff for the same Visiting national and international congresses hospitals and key opinion leaders KOLs Translating the corporate brand strategy in close collaboration with headquarters together with logos and visuals working with corporate product budgets approval for expenditure on projects local communication strategies and providing input into corporate product strategy Discussion partner for first second and third-line professionals such as general practitioners medical specialists pharmacists and other medical professionals and for other DMU members decision-making units such as local and national formulary committees and insurance companies Organizing advisory councils acting as a discussion leader or chairman or giving product presentations Collaboration with internal external media to ensure the proper execution of strategies Job Scope Internal Interactions within the organization BD Medical Other teams in Cluster Purchase Admin External Interactions outside the organization Vendors Agencies Geographical Scope Pan India Job Requirements Educational Qualification B Pharm M Pharm MBA Specific Certification Not Applicable Experience 10-12 years Therapy Exposure Acute Skills required include demonstrable success in marketing or sales strategic insight effective networking skills and planning ability creativity and persuasiveness analytical and conceptual strength a strong and inspiring personality self-starting and entrepreneurial Disclaimer The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees as assigned to this job Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent s