Salesforce Developer

Job Title: Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud) Location: Noida Sec-88 Experience Required: 2–5 years Industry: Fashion / E-commerce / D2C/ IT Employment Type: Full-Time Working Days: Monday to Saturday Shift Timing: 10-6:30 PM About Sotbella: Sotbella is a new-age fashion and lifestyle brand committed to celebrating individuality, self-expression, and affordable luxury. With trend-forward collections and a strong focus on quality, creativity, and customer experience, Sotbella is quickly emerging as a favorite among Gen Z and millennial audiences. Our mission is to empower bold, confident, and fashion-forward individuals by bringing global fashion trends to their doorstep. Salesforce Full-Stack Developer (SFDC + SFMC + SFCC + Data Cloud) Role Overview We are looking for a highly skilled Salesforce Full-Stack Developer with expertise across Salesforce Data Cloud (SFDC), Salesforce Marketing Cloud (SFMC), and Salesforce Commerce Cloud (SFCC). The role requires strong technical development skills, cross-cloud integration knowledge, and the ability to translate business needs into scalable Salesforce solutions. The ideal candidate will have experience in Salesforce Core Development (Apex, LWC, APIs), Marketing Cloud campaigns & personalization, Commerce Cloud storefront development, and Data Cloud integrations to deliver seamless, personalized customer experiences. Key Responsibilities 1. Salesforce Core Development (SFDC) - Design, develop, test, and deploy solutions using Apex, Visualforce, Lightning Web Components (LWC), and Flow. - Configure custom objects, fields, record types, page layouts, and validation rules. - Develop and maintain REST/SOAP APIs for third-party integrations (ERP, CMS, Payment Gateways). - Implement batch processes, triggers, and schedulers for business automation. - Ensure scalability, performance, and adherence to Salesforce best practices. 2. Salesforce Marketing Cloud (SFMC) - Build and manage multi-channel campaigns (Email, SMS, WhatsApp, Push). - Use Journey Builder and Automation Studio for lifecycle management and recurring jobs. - Create personalized campaigns with AMPscript, SSJS, Dynamic Content, and SQL queries. - Manage audience segmentation using Data Designer, Contact Builder, and Data Extensions. - Integrate SFMC with Commerce Cloud, Service Cloud, and Data Cloud. - Ensure compliance with GDPR, CAN-SPAM, and data privacy laws. - Monitor deliverability, IP reputation, bounce rates, and inbox placement. 3. Salesforce Commerce Cloud (SFCC) - Develop, customize, and optimize storefronts using SFRA (Storefront Reference Architecture). - Configure Business Manager for catalogs, products, pricing, promotions, and content slots. - Build custom cartridges and integrate with OMS, ERP, and CRM systems. - Work with OCAPI/SCAPI APIs for storefront and external integrations. - Optimize site performance, SEO, and mobile responsiveness. - Implement Einstein AI features (recommendations, predictive sort, personalization). 4. Data Cloud & Cross-Cloud Integrations - Connect Data Cloud to unify customer data from multiple touchpoints. - Build real-time audience segments for activation in SFMC and SFCC. - Ensure smooth data pipelines with MuleSoft, Salesforce Connect, or custom APIs. - Conduct data cleansing, deduplication, and transformation. - Enable Einstein AI insights for personalization and predictive analytics. 5. CI/CD, Testing & Deployment - Write unit tests with >85% code coverage. - Manage sandbox-to-production deployments using DevOps tools and change management best practices. - Contribute to test automation frameworks for regression and UAT cycles. 6. Collaboration, Documentation & Innovation - Work closely with product managers, analysts, designers, and marketing teams. - Prepare and maintain technical documentation, user guides, and data dictionaries. - Train internal teams on Salesforce features and best practices. - Stay updated with Salesforce releases, new features, and AI/Einstein enhancements. - Proactively suggest improvements to increase efficiency, personalization, and ROI. Interested candidates directly share the cv on ishpreet@sotbella.com /hr@sotbell.com and directly connect on 9773981620/9667976992