Market Research Analyst

12 hours ago

Udaipur India FBSPL Full time

Job Description Job Title: Market Research Analyst Location: Udaipur, Rajasthan Key Responsibilities Market & Industry Research - Conduct in-depth market research to identify potential markets, industry trends, customer segments, and emerging opportunities. - Analyze market size, growth rates, and demand potential for various ITES/outsourcing services. - Track global and regional industry developments, technological advancements, and competitor strategies. Competitive Analysis - Build and maintain detailed competitor intelligence reports. - Assess competitor service offerings, pricing models, strengths, weaknesses, and differentiation strategies. - Benchmark our services against competitors to recommend improvements. Business Opportunity Identification - Evaluate new geographies, sectors, and service lines for expansion. - Identify potential clients, partnerships, and business opportunities using data-driven insights. - Support business development teams with target account lists based on research findings. Data Analysis & Reporting - Collect and analyze data from multiple sources (industry reports, databases, surveys, and internal tools). - Prepare actionable research reports, dashboards, and presentations for leadership and sales teams. - Provide insights to support sales forecasting, market entry strategies, and GTM plans. Customer & Segment Insights - Study customer needs, buying behavior, and outsourcing trends across sectors such as BFSI, healthcare, legal, e-commerce, telecom, etc. - Evaluate pain points that can be addressed by our services. Strategic Support - Work closely with Business Development, Sales, and Strategy teams to support proposal development and client pitches. - Contribute to annual business planning, demand analysis, and service strategy recommendations. Required Skills & Qualifications - Bachelor's degree in Business, Marketing, Economics, or related field (MBA preferred). - 25+ years of market research or business analytics experience (ITES/Outsourcing domain preferred). - Strong knowledge of global outsourcing trends, ITES services, and BPO/KPO/LPO sectors. - Proficiency in market research tools, databases, and MS Excel/PowerPoint. - Strong analytical, quantitative, and problem-solving skills. - Ability to translate data into actionable insights. - Excellent written and verbal communication skills. Preferred Skills - Experience in GTM analysis, client prospecting, or strategic planning. - Understanding of U.S., EU, or APAC outsourcing markets. - Knowledge of CRM tools (HubSpot, Salesforce, Zoho, etc.). - Hands-on experience with survey tools or secondary research platforms (Statista, Gartner, IBISWorld, etc.).

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