Social Media Marketing Specialist with strong Video Editing and Strategic Marketing skills.

Job Description Job Title: Social Media Marketing Specialist Location: Madhapur, Hyderabad (Onsite) Experience: 4+ years Industry: Marketing / Digital Media / SaaS / Healthcare / B2B Reporting to: Marketing Manager / Founder Job Overview: We are looking for a highly creative and data-driven Social Media Marketing Specialist with strong Video Editing and Strategic Marketing skills. The ideal candidate should be proficient in Canva's advanced tools, AI-driven content creation, and digital marketing strategy. You will lead social media initiatives that enhance brand visibility, drive engagement, and support lead generation across multiple platforms including Instagram, LinkedIn, YouTube, and emerging AI-integrated tools. Key Responsibilities: - Led the GTM strategy for the new launch of AI Mentor, driving product positioning, brand communication, and digital campaign rollouts across India. - Boosted social media reach by 58% and improved app engagement across 3 internal apps, resulting in a 62% increase in installs and 45% higher push open rates. - Delivered user acquisition and brand growth through targeted marketing, regional content, and mobile-first strategies within the EdTech and AI in Education sectors. - Spearheaded digital innovation, implementing cutting-edge marketing strategies that resulted in a 40% increase in website traffic and 70% boost in social media engagement. - Managed end-to-end digital fundraising campaigns, raising $2.2M+ and acquiring new donors through strategic social media and email outreach. - Leveraged social media analytics to optimize channel performance, increase engagement, and drive brand visibility. - Drove a 35% increase in lead generation within six months through targeted SEO, PPC campaigns, and strategic multi-platform social media outreach. - Design and publish engaging content using Canva's AI-powered features, including voiceovers, avatar creation, and animated storytelling. - Create and edit short-form video content (Reels, YouTube Shorts, LinkedIn videos) optimized for platform algorithms. - Plan and execute weekly content calendars, working closely with the marketing team to align with campaign objectives. - Stay ahead of social media trends, Canva updates, and AI-driven marketing tools to innovate continuously. - Ensure brand consistency across all communication and visual touchpoints. Required Skills: - Expertise in Canva Pro, including AI voiceovers, avatar design, and video editing. - Proven ability to plan, execute, and analyze digital campaigns driving measurable results. - Strong knowledge of Instagram, YouTube, and LinkedIn algorithms and best practices. - Familiarity with social media management tools like Buffer, Hootsuite, or Meta Business Suite. - Understanding of SEO, PPC, and social media analytics for performance tracking. - Strong sense of design aesthetics and visual storytelling. - Experience in AI content creation and data-driven marketing is a plus. - Ability to work in a fast-paced, creative environment with a focus on impact and innovation. Qualifications: - Bachelor's degree in Marketing, Design, Mass Communication, or a related field. - 4+ years of hands-on experience in social media marketing, content creation, and performance marketing. - A portfolio or social media profile (LinkedIn/Instagram) showcasing creative work is mandatory. What We Offer: - A dynamic startup environment with creative freedom and ownership. - Opportunity to lead high-impact campaigns across digital and AI domains. - Mentorship from experienced marketing leaders. - Platform to expand your portfolio across AI, EdTech, and digital innovation.