Digital marketing executive

3 weeks ago

Noida, India Kamlesh Bhagat (Propreitor of Jobs Capital Manpower Consultants) Full time

Job Description Dear Candidate, We are hiring for Job Title: Performance Marketing Specialist - Meta Ads Location: Noida (WFO) Job Type: Full-time Job Description: Position: Performance Marketing Specialist - Meta Ads Experience: 2 + years Interview Mode - Face to Face Working Days- Mon to Sat (2nd and 4th Sat off) Timing- 10 am to 7 pm Key Responsibilities: Campaign Management: Plan, implement, and manage Facebook Ads campaigns across Facebook, Instagram, and the Meta Audience Network to drive brand awareness, traffic, and conversions. Create, optimize, and scale Facebook Ads campaigns using a data-driven approach to achieve business goals. Audience Targeting & Segmentation: Develop targeted audiences using Facebook's advanced targeting options, including interest-based, demographic, location, and behavioral targeting. Create custom and lookalike audiences to reach relevant prospects. Ad Creative & Copywriting: Collaborate with the creative team to design eye-catching and effective ad creatives. Write compelling ad copy that resonates with the target audience, driving clicks and conversions. Optimization & Testing: Continuously monitor ad performance and optimize campaigns based on key metrics such as CTR, CPC, CPA, and ROI. Run A/B tests on ad copy, creatives, and landing pages to ensure ongoing improvement in campaign performance. Analytics & Reporting: Use Facebook Ads Manager and other analytics tools (such as Google Analytics) to track performance, analyze data, and provide actionable insights. Generate and present performance reports to internal stakeholders, including trends, successes, and areas for improvement. Budget & Bid Management: Oversee budget management and optimize bids to ensure that campaigns run efficiently and within the allocated budget while maximizing ROI. Stay Updated with Facebook Ads Best Practices: Stay up-to-date with Facebook Ads trends, new features, and best practices, ensuring that strategies are aligned with industry standards. Lead Generation & Conversion: Focus on lead generation campaigns, conversion tracking, and optimization to drive sales and customer acquisition via Facebook.

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