Social Media Content Creator

Job Description Job Description: Social Media Content Creator Overview We are seeking a dynamic and creatively driven Social Media Content Creator to join our high-performance digital team. This role is pivotal in accelerating brand storytelling, patient engagement, and omnichannel visibility across platforms. The ideal candidate brings a blend of healthcare sensitivity, creative intuition, and a deep understanding of content formats that resonate with both local and global audiences. Key Responsibilities Content Development & Execution - Produce high-quality, platform-native content including reels, short-form videos, static posts, stories, carousels, and motion graphics. - Develop compelling content narratives aligned with brand voice, clinical accuracy, and patient-first positioning. - Collaborate with medical teams, designers, and strategists to translate complex healthcare information into simple, engaging content formats. - Maintain a consistent visual and tonal identity across all digital touchpoints. Creative Strategy & Ideation - Conceptualize innovative content formats that drive engagement, trust, and brand affinity. - Conduct benchmarking, trend analysis, and competitive audits to inform content direction. - Participate in content planning for monthly calendars, campaigns, and product/service launches. - Proactively identify storytelling opportunities around patient journeys, doctor expertise, technology, and hospital milestones. Digital & Social Media Management - Manage day-to-day publishing on Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. - Optimise content for reach, IGSEO, discoverability, and retention metrics. - Monitor performance insights to refine content strategy and ensure continuous improvement. - Maintain structured asset libraries and content pipelines to ensure seamless execution. Cross-Functional Collaboration - Work closely with doctors, marketing teams, videographers, and designers to execute integrated campaigns. - Support on-ground shoots, patient success story documentation, and doctor interview recordings. - Ensure content meets compliance requirements related to healthcare communication guidelines. Qualifications & Experience - Bachelor's degree in Marketing, Media, Communications, Journalism, or related disciplines. - 13 years of hands-on experience in content creation; healthcare or agency background preferred. - Proficiency in content creation tools such as CapCut, Canva, Adobe Suite (Photoshop, Premiere Pro, Illustrator). - Strong understanding of social media algorithms, analytics, and creative best practices. - Demonstrated ability to craft engaging stories from complex information. - Ability to work in a fast-paced, deadline-driven environment with strong attention to detail. Core Competencies - Creative storytelling with strong visual aesthetics. - Healthcare sensitivity and empathy in communication. - Strong research and scriptwriting capabilities. - Agile mindset with a passion for emerging digital trends. - Excellent communication and collaboration skills. Key Success Metrics - Growth in engagement rate, reach, and follower base. - Consistency in content output and brand alignment. - Quality of creative concepts and execution. - Contribution to overall digital brand equity and patient acquisition funnels. Why Join Us - Opportunity to shape digital narratives for leading healthcare brands. - Work with cross-functional experts in a high-growth, innovation-driven environment. - Exposure to clinical excellence, patient experiences, and cutting-edge medical technology. - A culture that values creativity, empathy, and purpose-led communication.