Assistant Manager – Marcom

2 weeks ago

Bangalore Karnataka, India CIEL HR Full time

Responsibilities Area Activities Strategic Marketing - Ideation Planning and Execution Preparing and Execution of Unit Marketing plan along with the Head of Marketing of the Unit Head Office Planning and executing various events promotional activities resulting into increased footfalls and customer conversions for the retailers conceptualize the marketing strategies to counter competition and attract customers with unique value propositions Catchment Activities Ideate Go to market strategy to establish a communication with Primary secondary and tertiary market Responsible for carrying out all brand building marketing initiatives including catchment engagement and foot fall improvement endeavours Conduct market research to analysis the customer behavior and preference for shopping malls and shopping patterns Budgeting - Income and Expenses Monitor the income and control the expenses for the campaign Manage and administer the expenses budget and ensure that Marcom expenses are duly controlled within the approved budget Branding and Communication Execution Managing in mall branding and communication Managing Campaign deadlines to timely changeover in Mall collaterals and communications Planning and recommending communication collaterals to maximize reach for Marketing campaigns Agency and Vendor Coordination Development Negotiate the best possible cost from all the vendors compare with other vendors to benchmark the costs and bring the cost down Accuracy in dissemination of briefs and information to agency partners Coordinating with advertising agencies media planning event agencies 7 PR Agencies managing PR campaigns Establish a healthy relationship with all the vendors Plan and organize events and promotions in the mall Plan execute and co-ordinate a variety of marketing promotion and thematic events etc to enhance the shoppers traffic to the mall Manage the budget allocation for the events and activities Conduct reviews after the events and make recommendations for any improvement plans Social Media Co-ordinating with external agencies media creative for smooth functioning of social media ad campaigns Planning executing seasonal campaigns social media Third Party Ads SMS Email under tight deadlines Regularly streamlined reports to add relevant insights Event Analysis Analyze the outcome of all the marketing campaigns Do the cost benefit analysis for all the campaigns Data collation and analytics for all the Marcom initiatives MIS Reporting Preparing Weekly Monthly Reports Timely Preparing of all the PO and Invoices for the campaigns Management of Agency Vendor reports monthly activity lists and quality of delivery as per agreements

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