Sr Product Marketing Manager

3 weeks ago


Gurgaon, Haryana, India Superstuff Full time
Job Description

Role Responsibilities:

- Go-to-Market Strategy:Lead GTM, positioning, and feature launch strategies.
- User Lifecycle Journeys:Map and optimize end-to-end customer journeys for improved retention and engagement.
- Campaign Execution:Own monthly marketing calendar; drive omni-channel campaigns across push, email, SMS, etc.
- Experimentation & Analytics:Plan A/B tests, track campaign KPIs, and drive data-informed marketing decisions.
- Market Insights:Collaborate with research teams for customer and competitor analysis to influence strategy.

Requirements:

- 4+ years in Product/Growth/Retention Marketing, preferably in D2C, B2B, or SMB startups
- Strong understanding of product funnels and user behavior
- Experience with tools like WebEngage, Clevertap, or MoEngage
- Data-driven with hands-on campaign execution and stakeholder collaboration
- Familiarity with testing, experimentation, and reporting best practices
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